Brands can develop a closer relationship with consumers by outsourcing customer care than by doing it themselves, according to Chris Jacobs, CEO of 121 Outsource, one of the oldest independently owned outsource contact centres in South Africa. “It sounds paradoxical, but it makes a lot of sense,” says Jacobs, who works closely with promotional agency [...]

The world is currently in the middle of the biggest economic recession since the great depression. The International Labour Organisation has predicted that as many as 51 million jobs will be lost this year. This will invariably lead to budgetary cut backs, forcing companies to adapt and look at cost effective marketing solutions. According to [...]

With the recent emergence of cloud computing, the world of IT is set for wholesale changes, which could change the way we view IT forever. According to Serve Path.com, cloud computing is an on-demand self-service Internet infrastructure where you pay-as-you-go and use only what you need, all managed by a browser, application or API. Cloud [...]