Knowledge is not the answer

Judith Middleton
CEO of DUO Marketing + Communications

While most businesses have suffered due to the recent economic downturn, we at IT-focused DUO Marketing + Communications saw our annual turnover double (2009/10 February year end). I’d like to share some of my strategies for success.

Most business owners are fully aware of what is required to make their business succeed, but it is in the execution that many fall short. It is one thing knowing how to get fit. In fact I bet most of us know how, but are we all fit? No, and therefore knowledge is not the answer.

Here’s a short overview of how DUO got fit in the recession bootcamp:

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