Judith Middleton

Judith has extensive experience in strategic marketing and business development. She achieved much acclaim and strong ICT industry experience in her term as Marketing Manager for the Cape Information Technology Initiative (CITI).

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Here are my recent posts

Fifty Organisations in 18 Countries Using QlikView Through Change Their World Grant Program

Posted in: Client News-May 14, 2012-

QlikView Business Discovery platform empowers humanitarian organisations to deliver more efficient, effective outcomes in serving the world’s most vulnerable people QlikTech, (NASDAQ: QLIK) a leader in Business Discovery – user-driven Business Intelligence (BI), announced that its global corporate social responsibility program, Change Their World, has awarded 50 grants in 18 countries on 6 continents since [...]

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Fixing PR’s broken Business Model

Posted in: Blog, DUO News, Industry News, Items of interest-May 10, 2012-

Judith Middleton discusses PR’s broken business model, and what agencies should do to provide the best possible service (and PR value) to their clients.

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The next DUO Breakfast – 22nd May at 8:30am at Vineyard Hotel

Posted in: Client News, DUO News, Events-May 09, 2012-

THE PERCEPTION, MYTHS & REALITY OF ONLINE FINANCIAL SECURITY IN SOUTH AFRICA DUO Marketing + Communications cordially invites you to join us at the Vineyard Hotel on the 22nd May for a networking breakfast. Peter Harvey, MD of PayGate, Christo Davel, CEO of 22Seven and Andrew Smith MD of Yuppiechef will discuss their challenges and [...]

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Modern-day PR measurement: AVE’s step aside for total value

Posted in: Blog, Industry News-May 04, 2012-

PR measurement is at a junction. For many years PR practitioners have trusted AVE’s* to prove to the C-Suite** how effective their latest PR campaign was or how solid their media relations are. However, AVE’s are being phased out to make place for tools that can measure exposure, engagement, influence and action – better known [...]

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