That Entrepreneurs Can Change The World

It's Only When Tech Value
Meets Business Value

PR Services

At the heart of our PR agency is the aim to provide measurable return on investment (ROI), which we achieve through aligning our PR activities with the strategic roadmap.

Marketing Services

With an expert team including professional writers, strategists and digital specialists, we offer our clients a tailored marketing approach, underpinned by carefully curated content, to build credibility and influence key decision makers.

Digital Services

With a footprint across sub-Saharan Africa, we incorporate traditional PR with digital campaigns to achieve the greatest brand elevation for our business- and consumer-facing clients.

Advisory Services

Having founded DUO Marketing + Communications in 2004, Judith Middleton launched the Advisory Services Division at DUO to help Tech companies bridge the gap between marketing investment and ROI from their spend.

Judith and her team at DUO have surpassed our expectations regarding raising redPanda Software’s brand profile to where it is today. The various forms of PR that they brought to us suited our marketing campaigns whether targeting potential clients or internal talent. Tapping into Judith’s professional network has also paid long term dividends into our internal team and external contacts. A team more valuable, committed and who have such a high level of integrity would be hard to find.

Gareth Hawkey

Group CEO and Co-Founder, redPanda Software

I have been working with Judith Middleton, CEO of Duo Marketing for 7 years, although Duo and Judith have been providing PR services to Vox for over 15 years. Judith and her team play an integral part in the overall strategic operation of the business by aligning all PR efforts with our organisational goals across the board – from sales and product, to marketing campaigns and overall brand management. Judith is very knowledgeable not only her field as a PR practitioner, but in the ICT space, both locally and abroad, and as such, provides very valuable input on all our campaigns and strategic endeavours. This has also proven very valuable more recently, as the organisation is establishing an international footprint. She is a dynamic person with a natural ability to establish and build relationships and the consummate professional in ever aspect of her job. I believe it says it all that we have been working with Judith for almost two decades!

Diana Prenner

Marketing Manager, Vox

Finding your voice as a start-up in a crowded marketplace is hard enough under normal circumstances. Having to do so in the middle of a global pandemic and make an immediate impact is near impossible! We were fortunate enough, as Yama Software, to have met Judith in a critical time of our fintech journey. Not only is Judith extremely adept at figuring out how to best communicate your story, but the insightful and leading questions she will ask you from her own experience as a business leader mean the perils often encountered by companies seeking to position themselves in the market are quickly a thing of the past. Judith’s penchant for strategic communication and business leadership makes her an absolute joy to work with and her professionalism, demonstrated by her vast network of senior media partners, is evident from the first email right up to the achievement of your very last business objective with her. In short, many South African tech businesses owe a great deal of gratitude to professionals like Judith. We certainly would not have had the presence we have enjoyed without her in our corner.

Siphiwe Nodwele

Co-Founder and MD, Yama Software

I have been working with Judith and her team at Duo for the last 9 months in my role leading marketing and communications at Altron Karabina. Through that time Judith has helped us to reboot our PR which has played a foundational and critical element of our demand management strategy. I find Judith’s experience and background with the technology industry to be of significant value and her insight is always welcomed. I have no hesitation to recommend Judith and Duo to other businesses within our technology industry to them for PR.

Marc Fletcher

Marketing & Partner Alliance Lead, Altron Karabina

I have known and worked with Judith for over ten years in marketing and strategy related to tech and fintech businesses. We successfully worked on the rebrand and repositioning of PayGate which culminated in our very successful private equity sale of the company. Judith is a person of integrity, she delivers, she is awesome to work with. She is a leading expert in marketing, PR, strategy and business growth. Particularly in the field of fintech and paytech. I would recommend Judith to anyone without reservation.

Robin Philip

Co-Founder, PayGate

The founder of DUO has helped accelerate the growth of relevant technology companies for African people and markets. Judith’s professionalism, commercial pragmatism and measurable marketing strategies helps disciplined geeks and investors make money and measurable impact. Intelligent, resourceful and accessible counsel.

Margaret O’Connor

Adventure Capitalist,
The Centre for Disruptive Technologies

Over the last few years, Judith has been part of our advisory mentor-ship board through Endeavor. Her insights, experience and coaching as a marketing and strategic advisor have been indispensable and has without question enabled our 50% plus growth per annum.

Gys Kappers

CEO and Co-Founder of Wyzetalk

Judith is a leader with passion, empathy and drive. She is a realist who focuses on causing the results necessary for success. She has displayed great courage and commitment to create her own business and brand, and to expand it in the way that she has. Nothing teaches as well as life experiences, but in addition to earning these stripes, Judith has taken on her own transformation and development by inviting great teachers and mentors to assist her on her journey. She has a deep level of insight into the world of entrepreneurship, leadership and business performance; she is ideally placed now to be able to pass on all that she has learnt.

Tony Dallas

Former head of Landmark SA
now International Management Consultant

It has been my privilege and honour to work with Judith over the last couple of years in her capacity as CEO of DUO, as well as mentor to our Endeavor Global network in Cape Town. During our time together, Judith has donated numerous hours to helping to mentor and guide some of our entrepreneurs while they navigate the challenges of scaling their businesses. Judith’s strong strategic and first-hand experience in the marketing and public relations arena has made her a leader in her field. Her kindness, willingness to share her own experiences and wisdom while listening closely, are all qualities that our entrepreneurs have benefited from. Thank you for your valuable insights and constant willingness to help our entrepreneurs grow and scale their businesses.

Deanne Friis-Smith

Director, Endeavor

Judith is on top of her game. An hour with her and she knows your business like she knows her business. Excellent service.

Cherrel Jacobs

Programme Manager at 118 Contact

what our clients say

Featured Case Studies

Featured Case Study

We align all traditional PR and digital marketing activities as well as the content we curate with your business objectives, and results are matched to your unique business goals. With a strong value-based business model, supported and implemented by our team of specialist, we are dedicated to showing true and valuable ROI for each client.

Be inspired by the successes we have helped our clients achieve.

Anish Abraham2024-03-06T11:00:19+02:00

Mukuru adopts integrated digital campaign approach to maximise brand visibility and time of executives

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Mukuru adopts integrated digital campaign approach to maximise brand visibility and time of executives

Case Studies

Mukuru adopts integrated digital campaign approach to maximise brand visibility and time of executives

A leading next-generation financial technology (FinTech) company Mukuru, that offers affordable and reliable financial services to a customer base of over 13 million across Africa, Asia and Europe, was looking to enhance brand visibility in Southern Africa, while also maximising the time of busy executives. […]

DUO Admin2024-03-05T12:46:06+02:00

Ecentric uses PR and Digital Marketing to build awareness and reach new markets

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Ecentric uses PR and Digital Marketing to build awareness and reach new markets

Case Studies

Ecentric uses PR and Digital Marketing to build awareness and reach new markets

Launched in 1998, Ecentric Payment Systems is characterised by innovation and a strong culture of excellence. Fast forward to today, Ecentric now processes 20% of South Africa's card transactions and serves as a trusted partner to 65% of JSE-listed retailers- serving their in-store, online, mobile and omnichannel payment requirements. Ecentric approached DUO to elevate their brand through PR and digital marketing across South Africa. Solution DUO started with a Strategy and Messaging workshop to [...]

You have a story to tell. Let’s make it engaging and persuasive as we bring it to life.

We have a deep understanding of the Tech and
Telecoms landscape and offer a wide array of
services to position our clients effectively in the
media and across all relevant digital platforms.

So, partner with a specialist PR and Digital Agency
that understands your business, industry and customers.

Partner With Us Today

Newsroom

In the race to digital wallets, don’t forget cash
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In the race to digital wallets, don’t forget cash
Client News

In the race to digital wallets, don’t forget cash

Success in the digital payment space will hinge on the ability of new players and incumbents to converge the physical and digital experience into a seamless continuum for the customer. [...]

Knowing how to differentiate between AI and genuine communications intelligence
Gallery
Knowing how to differentiate between AI and genuine communications intelligence
Blog

Knowing how to differentiate between AI and genuine communications intelligence

At DUO, we believe in building strategic data-led campaigns for our clients that are measurable and trackable. Whether this is in the realm of digital marketing - and most of [...]

Visit our newsroom for more articles

Our Approach

Our vision is to give tech innovators a voice. Our strength lies in our ability to translate technology value into tangible business value and then harvest these outputs in the media and other relevant digital platforms for optimum brand exposure.

We are an owner-managed agency which means we can be agile and flexible. As such, we have dispelled the conventional layered approach within traditional agencies and organised our teams to distribute roles to the people who are best skilled and suited to them rather than those who have capacity.

PR Services

Marketing Services

Digital Services

Advisory Services

Featured Case Studies

Featured Case Study

Newsroom

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