Judith Middleton
CEO of DUO Marketing + Communications
While most businesses have suffered due to the recent economic downturn, we at IT-focused DUO Marketing + Communications saw our annual turnover double (2009/10 February year end). I’d like to share some of my strategies for success.
Most business owners are fully aware of what is required to make [...]
DUO News
Knowledge is not the answer
12 Jul
Understanding online space key to effective supplier management
23 Jun
Far too many business owners have little or no knowledge of the online space and what is required to succeed. This can potentially leave you open to being exploited. To prevent this, it is essential that your senior management is educated in how the online space operates and what is needed to succeed and [...]
Choosing the right supplier
20 May
With over 1.8 billion internet users worldwide, having a strong online presence is fundamental to a successful PR and marketing strategy, but for those companies who do not have the internal capabilities, how do you choose the correct supplier?
Trusted supplier
The online space is extremely competitive. When choosing a supplier, go with one [...]
Ottery orphanage provides hope for abandoned and abused children
19 May
Heaven’s Nest a child care and recreation facility situated in Edward Street in Ottery has served as an emergency foster care centre since January 2004. The centre was started by a group of 12 woman and cares for children infected or affected by HIV and AIDS as well as children who have been abandoned, abused [...]
Why LinkedIn is the ideal business tool
1 Mar
Founded in 2002 and launched in 2003, LinkedIn has become one of the most successful networking tools on the web, with more than 60 million users spanning in excess of 200 countries and territories worldwide. Despite its global profile, LinkedIn is still not being used effectively by the South African online community. Herewith some reasons [...]
Make Twitter work for your business
27 Jan
According to a study conducted by Global Language Monitor, a service that tracks language trends, the most popular word in the English dictionary in 2009 was Twitter.
In just over a year it has gone from a popular social networking site to a worldwide phenomenon. According to Jason Keath CEO and founder of SocialFresh.com, during 2009 [...]
Social Media business trends for 2010
19 Jan
2009 was a phenomenal year for social media, with Facebook, Twitter and Youtube becoming part and parcel of everyday life. This development has been driven by the unprecedented growth of these and other online channels, resulting in the acknowledgement of social media as more than just a socializing tool.
Social Media provides business value
Despite the number [...]
Improve your website
15 Dec
Having a good website is one of the most important marketing tools, but with over 220 million websites (Netcraft.com) in existence, how can one stay ahead of the competition?
Search Engine Optimisation (SEO) is a detailed process which impacts on the success or failure of your site, if you don’t feature generally in the first five [...]
Dangers of social media
3 Dec
Since 2000 the numbers of internet users has skyrocketed from 360million worldwide to approximately 1.6 billion, this in turn has seen a massive increase in the number of social media applications.
Social networking sites like Twitter.Digg.com, YouTube and Facebook have become part of our everyday vocabulary. In just four years, Facebook has gone from relative obscurity [...]
Business benefits of Facebook
24 Aug
Facebook is a social networking phenomenon with over 250 million users worldwide. Since its inception in 2004 it has experienced massive growth making it one of the most recognisable brands in the world.
This growth has been accompanied by a definite shift in users and as a result, it is no longer viewed as just another [...]
