DUO Marketing + Communications has launched a new division, Marble Arch, to extend its business-to-business marketing  and media skills to non-IT clients.

DUO has  come to realise that its valuable B2B skills can be transferred across industries, says CEO Judith Middleton. “We have decided to take on non-IT clients – but we don’t want to dilute DUO’s technology focus, hence the decision to launch Marble Arch as a separate company entirely.”

“Over the past year we’ve had a steady trickle of enquiries from businesses who are looking for our skill set but are very different to our traditional client base,” she adds. “We’ve had approaches from legal firms, a coaching company and a financial services company. They’re all looking for our ability to translate their technical knowledge and expertise into the value they can bring to their own clients.”  “Business-to-business PR requires a very different approach, skill set and personality type to consumer PR,” says Middleton. “You have to understand and focus on the hard business value and be willing to be held accountable for the results.”

Marble Arch will focus on clients in knowledge-based industries like financial services, insurance, law and medical technology and will operate from Newlands on Main in Cape Town. See www.marblearch.co.za for further details or email Judith@marblearch.co.za