Are your digital assets geared up to generate leads?
The establishment of digital platforms as mainstream communications mediums has had a major impact on the way in which organisations engage with the public. Digital advertising, apart from just being used to increase awareness about [...]
Why partnership is key to successful cross-platform brand elevation
The establishment of digital and social platforms as mainstream communications platforms have had huge ramifications for traditional media. In the digital age, a partnership approach between agencies and their corporate clients are vital to ensure [...]
The value of a niche PR and Digital Marketing agency
We all feel it, it’s been a challenging year and the outlook is looking uncertain. Businesses are critically reviewing budgets. But this is the time to sharpen your focus and partner with an expert who [...]
A fresh approach to customer service
During 2018 we made some significant changes to our internal team structures that have improved our business, delivering greater value to our clients, and a richer and more fulfilling work experience for our team across [...]
Is ROI really the best metric to measure PR success?
Return on investment (ROI) has become the principal metric when demonstrating Public Relations (PR) success, as it connects outcomes to a company's financial and business goals. However, ROI is not always the most accurate method [...]
Align measurable marketing results with business objectives
Bridging the gap between your business strategy and brand elevation efforts, DUO looks to bring true value to your business, with results to show irrefutable return on your investment. DUO's experience in technology coupled [...]
Want video for your business? Here is the rule book for optimal results.
By Judith Middleton, Head of Advisory Services at DUO Marketing + Communications Video has become an important part of any marketing and communications strategy (although it’s unlikely ever to displace text entirely, whatever Facebook wanted [...]
Data and platforms bring new opportunities to expand PR
Being a specialist technology agency, we regularly come across examples of how organisations from a variety of industries are changing as a result of digital disruption, and it becomes increasingly apparent that similar changes are [...]
Why PR should heed the red flag and move beyond earned content
As businesses change, so professions have to adapt to remain current. PR is not immune to change and the profession is currently going through a transformation to find its new iteration in the digital world [...]
Why a business always needs PR
You need PR more than ever during uncertain and challenging economic times 2018 has certainly been an exhilarating roller coaster ride for South Africans so far. A new President, a cabinet reshuffle, stronger (but still [...]
Six simple steps to good SEO
Search engine optimisation (SEO) is a buzzword that is often spoken about in the world of digital marketing and communications. However, not many people understand exactly what it means and how integral it is that [...]
Influencer marketing 101
The popularity of social media platforms to market goods and services for businesses has made the term ‘influencer’ one of the latest buzzwords in the marketing sphere. In 2018, influencer marketing remains an approach for [...]
