SEO – A search engine’s way of telling us to communicate better
First emerging as something resembling gibberish for most, SEO is now on the lips of every marketer and PR manager, as well as every large enterprise executive and entrepreneur. But while the acronym is frequently [...]
Digital transformation: How to avoid being mis(out)placed
The nature of business and work is changing. Digital transformation is crucial for businesses that want to remain relevant, and the same applies to PR professionals. How can PR pros adapt and retrain themselves to [...]
9 tips on how to shoot short video on your phone
In our last article, Feeding the growing appetite for video, we discussed the increasing importance of audio-visual material in digital marketing and PR. In short, a recent survey found that South Africa registered as the [...]
Training the developers of Africa’s future
Anyone that has tried to hire a software developer in Africa knows it can be a tall task, with quality not guaranteed and, if it is, costing a lot. But there are various movements afoot [...]
Are you feeding your audience’s appetite for video?
More people across the African continent are watching video content online, be it through social media platforms, streaming services, or through hosting sites like YouTube. These numbers are set to keep growing at a pace, [...]
PR’s Place
Public relations is often left out of the marketing mix by many agencies, often considered as a standalone service. Perhaps this is somewhat true for some industry sectors, like fast-moving consumer goods (FMCG), which has seen [...]
3 tips to ensure your communication objectives are aligned with your business vision
While you are focusing on business strategy and product enhancements or new product developments… consider how your communications team can support this process? How can they back the product and sales team and provide peace [...]
Online – the rise of connectivity activism
I’m curious to see whether public WiFi and with it, connected online citizens in metropolitan areas, will play a key role in local parties’ election strategies to rally support and keep urban South Africans informed [...]
Tech in Africa: Making money work for Africans
Early this year, money transfer company WorldRemit, launched by Somali Ismail Ahmed, raised US$45 million to grow its operations. Investors are backing money transfer firms to challenge the hegemony of incumbents Western Union and MoneyGram. [...]
Marketing automation – spring cleaning for your content
No one likes clutter; it makes finding the important stuff that much more difficult. But based on the plethora of articles titled “10 tips to declutter your life” (or something equally intriguing that you’ll read [...]
B2B social media: Is your brand engaging with future tech buyers?
In fact, “social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision [...]
Using PR is an investment in your technology brand
“Entrepreneurs are often advised of things you should and shouldn’t spend money on. PR is rarely included here. I would unequivocally disagree with this approach – as long as you have the right partner, with [...]
