Taking a ‘partnership approach’ to pricing models
By Judith Middleton, CEO We work in a highly competitive, knowledge-based industry that is not only constantly evolving in terms of the relevant tools and platforms, but also with regards to the metrics for success. [...]
What’ll make you fall head over heels for the right PR agency?
You only need to have selected the wrong agency once to know how painful the break up can be when it doesn’t work out. But when you find The One, everything falls into place. You [...]
What our clients are saying about DUO
Brian Timperley, MD and co-founder of Turrito Networks and MD of Cloudware Technologies: One of the biggest differentiators that we have noted with DUO is the fact that they sink their teeth into our business. [...]
Digital advertising in South Africa will be as diverse as the people who live here
While all of these elements are sure to play a role here in some way, digital marketers in South Africa would be foolish to pour all of their efforts and budgets into digital advertising alone [...]
Specialist tech companies need a specialist digital agency
Many B2B technology companies in South Africa have yet to fully embrace social media, perhaps believing that it does not give them exposure to the right target audience. Or it might be because they have [...]
Storytelling with a twist. How PR consultants can talk digital
One of our key roles has always been to tell stories that are authentic, resonate with audiences and create awareness. This is still true and very important, but we’re now telling stories using multiple content [...]
Why not to ignore your personal brand
Brand consistency - in the long term - ensures consistent business and career growth. Very often business owners steer clear of focusing on their personal brand, as they do not like the spotlight. The instinctive [...]
At what point is a company big enough and when does growth become detrimental?
Deciding to stay small It’s strange that the natural assumption is that growth and lots of expansion is the goal and without having achieved that you haven’t achieved anything. I suppose working hard to build [...]
PR campaign success is less about the bling and more about the plan
The most critical time in any PR campaign lifecycle is the first 30, 60 and 90 days - the time in which you have to go from proposal to delivery mode, with the added impact [...]
It’s time for a discussion around ethics in tech
What are ethics and why do we need them? According to 17th century philosopher Thomas Hobbes, there are limited resources available and an unlimited desire to possess those resources. Putting people in a situation without [...]
Rubric language services
Rubric Inc is a global Language Service Provider (LSP) that helps companies speak directly to the hearts of their customers in 128 languages. Working with companies from Cape Town to Cairo, it delivers high quality [...]
The death of the call centre as we know it
"The main difference between a call centre and a contact centre is that while a call centre is focused on incoming and outgoing voice calls, a contact centre is able to manage customers with both [...]
