Progress Software announces new strategic focus

Posted in: Blog, Client News, Industry News, Items of interest- May 14, 2012-

Progress Software has divested some of its products to focus on the cloud. Rick Parry of AIGS, the Sub Saharan distributor of Progress Software, shares his insights on what this will mean for their channel partners in South Africa.

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Fixing PR’s broken Business Model

Posted in: Blog, DUO News, Industry News, Items of interest- May 10, 2012-

Judith Middleton discusses PR’s broken business model, and what agencies should do to provide the best possible service (and PR value) to their clients.

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Modern-day PR measurement: AVE’s step aside for total value

Posted in: Blog, Industry News- May 04, 2012-

PR measurement is at a junction. For many years PR practitioners have trusted AVE’s* to prove to the C-Suite** how effective their latest PR campaign was or how solid their media relations are. However, AVE’s are being phased out to make place for tools that can measure exposure, engagement, influence and action – better known [...]

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Google Drive effecting PR

Posted in: Blog, Events, Industry News- Apr 26, 2012-

On the 24th of April Google unveiled its new products “Drive”. The Drive service is Google’s version of online data storage that is similar to other products such as Dropbox and SugarSyncy, however, Google says that their product will be cheaper and more advanced than that of their competition. With Google Drive you are able [...]

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