Launched in 1998, Ecentric Payment Systems is characterised by innovation and a strong culture of excellence. Fast forward to today, Ecentric now processes 20% of South Africa’s card transactions and serves as a trusted partner to 65% of JSE-listed retailers- serving their in-store, online, mobile and omnichannel payment requirements. Ecentric approached DUO to elevate their brand through PR and digital marketing across South Africa.
Solution
DUO started with a Strategy and Messaging workshop to align PR and marketing activities to business objectives in order to show real value. The resulting marketing plan highlighted the need for editorial placement of thought-leadership articles, organic and paid social media posts, and updating website content to align with Ecentric’s new positioning. Additionally, a lead generation campaign was carried out through several online publishing platforms.
PR Results
Highlights
Key standouts were Women’s month content, in August, and content on Tips for businesses to create frictionless payment experiences for consumers, which secured top tier media coverage. The steady momentum in media coverage has helped in supporting Ecentric’s positioning as the leading payments solutions partner for Enterprise and Mid-tier retailers.
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