SEO
BPeSA Western Cape Online Success Story
BPeSA Western Cape operates both as a specialist investment promotion agency for business process outsourcing (including call centres) and as a regional trade association and networking body for the industy. A key part of the organisations role is to attract foreign investment into Cape Town and South Africa as a whole.
Initial Status: BPeSA Western Cape not showing up on the 1st page of Google’s search results for – Offshoring to Cape Town (.co.uk search)
Objective: As an investment body focused onattracting UK based investment into Cape Town, it is business critical for BPeSA Western Cape to be among the top search results for relevant offshoring terms for the UK market.
Implementation: In order to boost their online presence, DUO implemented a SEO Strategy on behalf of BPeSA Western Cape.
Result: BPeSA Western Cape now shows prominently when doing a Google search for its key business terms both in the UK and South Africa.
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1Stream Online Success Story
1Stream is the leading provider of proven hosted call centre technology in South Africa. The value of online marketing to 1Stream is that it builds their brand awareness and positions them as a award-winning platform in their sector. 1Stream’s customer base includes UK firms which are looking to offshore to Cape Town or outsource their call centre technology.
Initial Status: 1Stream not showing up on the 1st page of Google’s search results for – benefits of hosted contact centres (.co.za search)
Objective: As a leader in the hosted contact centre industry in South Africa, 1Stream should be featuring within the top four organic search results for its relevant search terms.
Implementation: In order to boost their online presence, DUO implemented a SEO Strategy on behalf of 1Stream (Revised all meta tags, added new content, reworked wording to drive traffic, created effective internal linking strategy and used bold and italics text).
Result: 1Stream now appears for two of the top three organic search results on Google and is prominent in both South Africa and the UK.
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