At DUO Marketing + Communications, we aim to be the complete marketing partner to companies in the technology sector. Our full-service marketing and PR offering is driven by our decade-long track record of translating the business value of technology.
Our PR and marketing activities are aligned with your business objectives and results are matched directly to each individual client’s goals. We have a value -based business model, supported by a strong team of specialists to bring you the best return on investment from your marketing and PR spend.
Effective brand elevation starts with a deep understanding of the industry, legislation, influencers, environment and of course the behaviour of our clients target market . Something we value highly at DUO after nearly a decade in the technology industry in Africa is that business people buy technology, not necessarily technologists. Messaging needs to be simple and valuable!
To help us achieve our vision of becoming the complete marketing partner, facilitating growth and enabling greatness for IT companies, we offer services in two key areas:
Our solutions are carefully crafted from strategic workshops held with our clients at the onset of our journey together. Our hard-won experience implementing traditional PR campaigns for clients in the ICT sector means we can connect you with tactics that will ensure brand visibility both online and in traditional channels to create awareness among key audience segments.
DUO offers digital and social media tools to elevate your brand presence and amplify traditional PR content. Our Content Marketing and Social Media services can add immediacy to your brand elevation campaign and reach entirely new audiences, building strong connections that produce visible business results.