DUO implements remote working in face of Coronavirus threat
A brief message from our CEO While President Cyril Ramaphosa last night announced a 21-day countrywide lockdown in an effort to slow the spread of the Coronavirus, DUO has proactively played its part in ‘flattening the curve’ locally having closed our physical offices in Johannesburg and Cape Town from Friday the 13th of March, and […]
Choose your words carefully
Before opening your mouth to speak to the media or dashing off an email or tweet that might find its way into a newsroom, it’s worth considering what the legal ramifications of your words might be. Once they’re broadcast, printed or appear on social media, they are pretty much out there permanently. If your […]
The business of Instagram
According to Hootsuite statistics, there are over 800 million active monthly Instagram users, 80% of users follow a business on the platform, and 75% of users take action after visiting a post. This emphasises the power Instagram is capable of having on brands and businesses to diversify content and extend online reach. However, there […]
Unleashing the power of PR: Accountability, measurability and impact are integral
Last year, 2017, was a year of uncertainty, turmoil and change in South Africa. The country was plagued with cabinet reshuffles, a weakened economy, a divided nation and government, racial tension, allegations of state capture; all of which resulted in the country being downgraded to junk status. At the heart of this chaos lay […]
Industry 4.0 is the nucleus that connects a host of integrated PR and marketing possibilities
The phenomenon, referred to as the Fourth Industrial Revolution (Industry 4.0), is a technological evolution which describes the combination of major innovations in digital technology. These include new marketing models, cloud computing, the Internet of Things, data capture and analytics as well as mobile devices. In South Africa, 16.1 million people have smartphones; that number […]
Networking forms part of the modern marketer’s playbook
Never before has the profession experienced such a disruption as with the arrival of digital, and it is up to marketers to expose themselves to the latest insights and trends. This is where networking events add significant value. Evolving requirements 2016 has been a year of digital discovery for many, but measurement, return on investment […]
Our year in review
Our business took a deep dive into the digital world and has reinforced our value to the tech industry through an expansion in both Digital PR and Marketing expertise. It means we are now able to offer increasingly broad services to our clients. The use of analytics and new online tracking tools to provide clear […]
Taking a ‘partnership approach’ to pricing models
By Judith Middleton, CEO We work in a highly competitive, knowledge-based industry that is not only constantly evolving in terms of the relevant tools and platforms, but also with regards to the metrics for success. As a result, service providers have to constantly evolve and adapt their approach, in order to develop sound and sustainable […]