Written by: Justin Lawrence The recent gaffe by clothing giant, Gap, has taught us that social media has the ability to make or break any brand – no matter the size of your following. Earlier this month Gap unveiled a new logo. However, following a torrential downpour of negative feedback on social networking sites such [...]

Written by Patrick Gordon As detailed in the Eyetools.com Google Golden Triangle study if you are not in the top five search engine listings, the chances of you being clicked on are slim to none. Online success rests on search engine prominence, an area where PR can add substantial value.   Benefits of online PR: [...]

Judith Middleton CEO of DUO Marketing + Communications While most businesses have suffered due to the recent economic downturn, we at IT-focused DUO Marketing + Communications saw our annual turnover double (2009/10 February year end). I’d like to share some of my strategies for success. Most business owners are fully aware of what is required [...]

Far too many business owners have little or no knowledge of the online space and what is required to succeed. This can potentially leave you open to being exploited. To prevent this, it is essential that your senior management is educated in how the online space operates and what is needed to succeed and derive [...]