PR’s Place

Public relations is often left out of the marketing mix by many agencies, often considered as a standalone service. Perhaps this is somewhat true for some industry sectors, like fast-moving consumer goods (FMCG), which has seen the rise of various brand building and marketing techniques designed to get consumers to buy, buy, buy! For sectors like […]

“People are the digital economy”

Designing digital products for the digital age consumer How do you ensure that your business remains relevant in an age where technology evolution is taking place so rapidly? What is the best way forward when designing a digital product for a consumer in the digital age? The answers to these questions are less daunting when […]