The phenomenon, referred to as the Fourth Industrial Revolution (Industry 4.0), is a technological evolution which describes the combination of major innovations in digital technology. These include new marketing models, cloud computing, the Internet of Things, data capture and analytics… Read More
Author Archives: Dominique Pienaar
The latest global phenomenon, the technological revolution, is happening right now and it’s fundamentally changing the way we do everything.
For the most part, these requests have been made by complete strangers, people who don’t even work in the same industry as me, and who, under any normal circumstance, would have no reason to walk up to me at a… Read More
It’s not as if this was our first foray into digital marketing for one of our clients, but the magnitude of what was required, and incentives to drive sales, not just sentiment, meant we needed to conceptualise a campaign that would… Read More