When it comes to mobile, Africa can teach the world a thing or two. Perhaps this is due to our late comer advantage, or perhaps the fact that in Africa, technology actually serves a basic need – it really betters lives.… Read More
Author Archives: DUO Admin
When speaking of Africa's entrance into the innovative world, it would be remiss to not mention the continent's giant leap into the mobile space. Mobile in Africa has created opportunities for tech innovation, and mobile is what operates the entire continent.
After decades of being considered the ‘dark continent’, Africa is today a place of excitement and opportunity. The globe is looking at us for expansion, with businesses are eager to get into countries such as Kenya, Nigeria and Uganda. The continent… Read More
During DUO’s ten years of existence, we’ve seen the role of the marketer change quite fundamentally. Today, marketers can no longer talk at people. There’s just too much competition from other brands to make soapboxing a viable solution. People simply… Read More
Africa is now officially the world’s fastest growing continent. With the Internet just arriving to almost 1 billion people on the continent, technology, and especially mobile technology, has huge potential to help solve social problems, amplify the voice of marginalised… Read More
Who are the lead characters? How did you get to the point where you are right now? And, what do you want people to believe? A successful PR strategy is built on the ability to tell great stories – stories… Read More