Traditional PR agencies are facing an increasing number of challenges to getting clients’ messaging out there. Publications are shutting down or downsizing, many require advertising in order to place certain types of content, the appetite for event attendance has fallen,… Read More
The establishment of digital platforms as mainstream communications mediums has had a major impact on the way in which organisations engage with the public. Digital advertising, apart from just being used to increase awareness about company announcements, new products or… Read More
The establishment of digital and social platforms as mainstream communications platforms have had huge ramifications for traditional media. In the digital age, a partnership approach between agencies and their corporate clients are vital to ensure that highly relevant messaging is… Read More