Choose your words carefully
Before opening your mouth to speak to the media or dashing off an email or tweet that might find its way into a newsroom, it’s worth considering what the legal ramifications of your words might [...]
Taking Twitter to the next tier
With business-to-business technology brands increasingly recognising the valuable role that social media can play within their broader marketing and communication mix, the focus falls on who they want to reach, and which platforms to use. [...]
Finding the link in LinkedIn
LinkedIn is a social media platform that offers a plethora of options for businesses. As the largest community of business professionals in the world, LinkedIn users consume a wide range of content that assists in [...]
In the face of Facebook
Facebook has for many been a platform we use in our private capacity to stay in touch with family and friends. As with all things digital, it continues to evolve and for many it is [...]
The business of Instagram
According to Hootsuite statistics, there are over 800 million active monthly Instagram users, 80% of users follow a business on the platform, and 75% of users take action after visiting a post. This emphasises the [...]
How to write a press release, pitch it and follow up
DUO recently attended a webinar hosted by Leigh Andrews, editor-in-chief of BizCommunity’s Marketing and Media. The webinar was aimed at mastering the art of writing press releases and provided helpful tips and insights. Andrews said [...]
Unleashing the power of PR: Accountability, measurability and impact are integral
Last year, 2017, was a year of uncertainty, turmoil and change in South Africa. The country was plagued with cabinet reshuffles, a weakened economy, a divided nation and government, racial tension, allegations of state capture; [...]
PR credibility under pressure from fake news
Building trust with the media is a challenge in the wake of recent events - Greg Gordon, guest columnist. The era of fake news has some serious ramifications for the PR industry, chief among them [...]
Mid-year online asset checklist for digital marketing excellence
At the beginning of the year we as marketers set goals of what we want to achieve in terms of our digital marketing strategy. This bucket list, if you will, contains new initiatives we want [...]
The importance of consistency and tracking in lead generation
With business suffering from the effects of South Africa’s unstable economy, decision makers are looking closely at the measurable return on investment shown by their public relations (PR) efforts. As a result, lead generation has [...]
Partnerships are Pivotal
¨Just one great partnership with the right person can have an incredible impact on your business success¨ - Janine Ogg & Jo Foster It is this philosophy that underpins the successful implementation of broad based [...]
Ensuring your website effectively reflects your brand
While B2B technology companies are increasingly going online to drive brand awareness and potentially generate leads, many continue to be challenged by one of the most basic tools in the digital marketing kit - their [...]
