A career in PR beyond 2020 – the PR professional of the future
Attending the recently held In2 Innovation Summit, hosted by The Holmes Report, resulted in a pinch of retrospection and healthy dose of future gazing regarding a career in PR beyond 2020. PR professionals should ask [...]
Evolution: It’s a matter of relationships and value
Relationships matter in public relations (PR) and having retained a client for over ten years is no mean feat! Over a decade ago, we were approached by Vox (formerly known as DataPro) with the brief [...]
The PR value conundrum – what does value look like?
Value can mean many things and it is often difficult to measure the value of a service. However, when it comes to our PR and digital services offering, we have a very clear understanding of [...]
Industry 4.0 is the nucleus that connects a host of integrated PR and marketing possibilities
The phenomenon, referred to as the Fourth Industrial Revolution (Industry 4.0), is a technological evolution which describes the combination of major innovations in digital technology. These include new marketing models, cloud computing, the Internet of [...]
Honest and clear communication to drive the development of smart cities
The term ‘smart cities’ is a buzzword being used within governments, the private sector and among academics, and describes new digital technology being used to improve old practices and policies in urban areas around [...]
Engaging Africa’s next generation of business and technology leaders
These are the words of Uche Ofodile, a senior business leader based in the Democratic Republic of Congo (DRC) with extensive expertise in building businesses in emerging markets, from a recent interview on ‘Forward Leadership’ [...]
Networking forms part of the modern marketer’s playbook
Never before has the profession experienced such a disruption as with the arrival of digital, and it is up to marketers to expose themselves to the latest insights and trends. This is where networking events [...]
DUO named AfricaCom media partner for second year
"Never before has technology been a more powerful enabler for our continent, and we are excited, through our partnership with AfricaCom, to engage with, and learn from some of the greatest minds in our industry. [...]
PR consultants from Africa – a resourceful bunch indeed
Yes, PR consultants are resourceful and innovative, because those are characteristics that are part and parcel of the trade. However, I’m not only referring to my colleagues, I’m also talking about fellow South Africans. I [...]
The PR services iceberg
There is a misnomer that delivering public relations (PR) services is easy - that it is the cheaper alternative to advertising and that determining its value is as simple as knowing what an AVE is. [...]
Innovative Africa is on the rise and solving unique problems and challenges
The likes of TechCrunch get all excited about the likes of Jumia and Konga, essentially Amazon clones, while every so often a new startup is touted as the “Facebook for Africa”. But as we head [...]
Business shifting? Keep your PR and marketing messages on point
In a previous blog, I provided three tips to ensure your communication objectives are aligned with your business vision. This served as a checklist to support your communications team, enabling you to focus on business [...]
