There’s an ocean between saying and doing
If you haven’t heard of him, here’s his official website. Of course I think he’s completely mad, but he did say some things that struck a chord, especially: “there’s an ocean between saying and doing.” [...]
How to make it in Africa
Recently, South African companies as well as their Western counterparts from Europe and North America have made it clear that Africa is the next frontier for business expansion. But lack of insight into the unique [...]
Will the PR industry survive the disruptive forces of technology?
Entire industries are being disrupted right now, and it’s causing us to rethink the way we work. Look at how Uber is largely replacing traditional taxicab services, or how Airbnb is luring customers away from [...]
Why collaboration is key for PR success
The best results are always the product of a collaborative agency-client partnership. This doesn't mean you have to babysit an agency or be involved in the minutiae of everything they do. But, it does mean [...]
Why your PR agency should be doing your SEO
Both SEO and PR need to obtain earned media, both are built on the backbone of relevant, newsworthy content. Both are evolving into content-orientated practices. SEO professionals are finding themselves creating content and reaching out [...]