Our experience and credible track record, particularly in brand awareness programmes for local and multi-national technology companies puts us in a unique position to become your partner of choice to develop and build your brand.
Our strength lies in our ability to translate technology value into tangible business value and then harvest these outputs in the media and on digital platforms for optimum brand exposure. We believe that an integrated approach that combines our PR, digital marketing as well as social media services enables us to gain the greatest value out of the expertise and thought leadership of our clients and provide them with maximum brand visibility both online and offline. Our approach involves the following tactics and outreach to ensure targeted brand elevation and awareness:
- Strategy and Messaging workshop: DUO understands the importance of aligning PR and marketing activities to business objectives in order to show real value and ROI. This is why our full range of services always start with a deep dive into understanding your business, your technology offering, differentiators and your goals before we build a comprehensive brand elevation strategy.
- PR: We have a proven PR service offering in South Africa, Kenya, Nigeria and Dubai. Our PR service entails press release, thought leadership, case study writing, media training, media liaison, speaker opportunities, crisis and reputation management and media monitoring. The goal is to establish your company as a thought leader, educate your target market on your offering and differentiate your brand.
- Digital marketing and content creation: This talks to the requirement of creating content across a range of topics, and for multiple uses, from thought leadership articles, case studies and blogs to social media posts, native articles and digital advertising.
- Social media management: We profile your brand by positioning you as an expert, by joining or initiating conversations in niche communities relating to your business and by increasing your audience number and reach.
- Digital lead generation: We create tailored digital lead generation campaigns to elevate your brand, grow your business and feed quality leads into your sales pipeline. Along with an increase in leads, native campaigns help to position your company as a trusted technology partner.
DUO Marketing has been instrumental in helping our company establish our voice and presence in South Africa (and Rest of Africa). The entire team is a pleasure to work with – they are always enthusiastic and dedicated to pursuing our objectives. With DUO, you get the sense that your brand and your company is important to them – you’re not just another number.
Thank you to DUO for your hard work, flexibility, and relentless pursuit of our shared marketing goals.
– Entersekt Marketing Team
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