Finding synergy between PR and digital marketing
Traditional PR agencies are facing an increasing number of challenges [...]
Are your digital assets geared up to generate leads?
The establishment of digital platforms as mainstream communications mediums has [...]
Why partnership is key to successful cross-platform brand elevation
The establishment of digital and social platforms as mainstream communications [...]
The value of a niche PR and Digital Marketing agency
We all feel it, it’s been a challenging year and [...]
Is ROI really the best metric to measure PR success?
Return on investment (ROI) has become the principal metric when [...]
Data and platforms bring new opportunities to expand PR
Being a specialist technology agency, we regularly come across examples [...]
Why PR should heed the red flag and move beyond earned content
As businesses change, so professions have to adapt to remain [...]
Why a business always needs PR
You need PR more than ever during uncertain and challenging [...]
Choose your words carefully
Before opening your mouth to speak to the media or [...]
How to write a press release, pitch it and follow up
DUO recently attended a webinar hosted by Leigh Andrews, editor-in-chief [...]
