Building brand equity for a growing MarTech client
Founded in 2013, Social Places is a marketing technology (MarTech) company that specialises in location-based marketing and reputation management for multi-location and/or franchised brands. The company offers an array of product suites, which all work in unison to provide brands with a holistic solution to manage their online presence through the use of a single dashboard.
Social Places was looking to educate the market on the value of their offerings, differentiate from competitors, elevate the brand and position themselves as thought-leaders in the local MarTech sphere, and to attract quality new business leads, and possibly investors too.
PR was used to support brand elevation by highlighting the company’s expertise through the use of thought-leadership and opinion content, as well as key media interviews, and highly relevant speaking opportunities.
PR content was further used as a means to educate readers about marketing technology, how the company helps its business customers, and how it is different from other competitors.
Over a six-month period, DUO secured 65 pieces of media coverage across online, print and broadcast media, as well as interviews and meet and greets with Arthur Goldstuck, eNCA, and Financial Mail – The Redzone.
Several speaker opportunities were identified based on the priorities of the business; the ones that Social Places took part in include the CMO Summit, Digital Marketing Conference, Marketing Indaba, and Social Media Conference.
Assistance was also provided to the company as it participated at the FNB Innovation Awards, where its submission was based off a client case study crafted as part of the PR deliverables.
The key highlight was securing 65 pieces of coverage over the six-month period, especially the interviews with eNCA and Financial Mail. Another was assisting the client with its submission to the FNB Innovation Awards, where they were included as part of the finalists.
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