Using PR and digital to build awareness of GhostDraft in South Africa
GhostDraft, a South African company, has established itself internationally – specifically in the insurance industry – but wanted to create a local presence across various sectors, to showcase their capabilities and expertise in Customer Communication Management (CCM). The company tasked DUO Marketing + Communications with creating brand recognition and credibility to strengthen awareness of GhostDraft’s solutions in South Africa to enterprise C- Suite decision makers.
Fundamental to a successful beginning – DUO held a full strategy workshop to understand GhostDraft’s business, determine objectives and to share a recommended approach to achieving client goals. A workable document was created as a result of the session, which was the guide that enabled an effortless flow once the contract was initiated.
With a thorough understanding of the business, DUO was able to draft insightful thought-leadership articles to position GhostDraft spokespeople as industry experts in CCM, securing a strong media presence in vertical titles, channel media, mainstream enterprise business publications and relevant platforms.
As added value, DUO has showcased the benefit of using an integrated digital marketing approach by creating a South African GhostDraft LinkedIn page and launching a sponsored campaign targeting the desired audience with key messaging to ultimately reach commercial objectives. By witnessing the potential that this marketing tool offers, GhostDraft has tasked DUO with implementing more LinkedIn campaigns as part of the retainer going forward.
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