Mukuru, a leading money transfer and remittance services provider, approached DUO to help elevate the brand and its offerings in South Africa to relevant high-value audiences, and to establish the company’s position as the thought-leaders in money transfer solutions.
Challenge
Mukuru was looking to build its brand in South Africa among banks, retailers, regulators and other vertical markets, and to become synonymous with money transfers and financial products for foreign nationals living in South Africa. The company wanted to educate the market on its products and their value, differentiate from competitors, become an employer of choice in fintech, and possibly attract new partners too.
Solution
DUO proposed a Public Relations retainer in order to achieve the client objectives, with high quality content being used to drive editorial placement in technology, business and financial publications, as well as secure placement in features and to motivate for broadcast interviews. To reach a bigger and more relevant audience Pan-African media were also targeted.
Results
Over an 8 month period, DUO secured over 100 pieces of coverage, with a total cumulative reach of over 17 million people. The majority of the coverage appeared in technology media, followed by business, general news, and finance. The advertising value of secured coverage represents a 4.4x return on investment (ROI) into PR.
Highlights
The key highlight for the past 8 months is generating 109 pieces of coverage, an average of 13 published articles per month. Some key media coverage highlights include an Intelligent CIO Africa front cover, CNBC Africa and SABC Network interviews.
Would you like to work with DUO?
News from our clients
A Digital Transformation Roadmap to Reimagine and Elevate Brand South Africa
With the government now firmly focused on economic recovery, with planned infrastructure spend and job creation top of mind, there is renewed emphasis on skills development and community upliftment. Yet key to this recovery and [...]
Black Friday: How your business can survive the ‘Pandemic Edition’
Black Friday 2020. It’s a date that, in the past, would herald long queues, close confines and fights over discounted television sets and kitchenware. Today, this picture needs to be framed by social distancing, masks, [...]
How IoT can drive industry growth in the post-pandemic world
With the global outbreak of the novel coronavirus forcing industry leaders to rethink traditional human capital deployment and the use of manual labour, emerging technologies such as the Internet of Things (IoT), 5G and automation [...]
Cracking the Privacy Paradox: How to future-proof trust in the fast-growing data economy
With consumers and businesses alike becoming ever more dependent on digital products, services and partnerships, our digital footprints are growing exponentially. By 2025, the World Economic Forum expects that the amount of data generated daily [...]