PUBLIC RELATIONS SERVICES & COMMUNICATIONS

Established Relationships With Tech & Business Media

The DUO Marketing team is made up of Enterprise and Consumer Tech PR professionals, dedicated to
building brand visibility in targeted digital platforms and print publications for our clients in the technology
sector across Africa and into global markets

At the heart of our PR and Digital Marketing agency is the aim to provide measurable return on investment (ROI), which we achieve through aligning our Tech PR activities with the strategic roadmap in our public relations services. This is only possible with the backing of our commercial expertise, deep industry experience, excellent track record and established relationships with tech and business media in the region.

Strategy

Our strategic approach focuses on aligning your business objectives with public relations services and digital marketing activities. We’ll delve into your business and marketplace to create a comprehensive roadmap for successful brand elevation.

We immerse ourselves in your business to become experts to create a strategic marketing and public relations services communications blueprint. We understand the importance of aligning PR and marketing activities to business objectives to show real value and return on investment (ROI).

This is why our full range of communications services starts with a deep understanding of your business, your technology; solutions and goals.

Developing a holistic marketing strategy and plan.

Aligning and amplifying opportunities, where a marketing strategy already exists.

Creating digital campaigns that drive brand awareness.

Delivering internal marketing campaigns to drive loyalty and trust.

Measuring the impact of your investment and who to hold accountable at critical milestones.

Clarifying what critical elements are required to elevate your brand effectively.

Identifying which tools,
platforms and messaging
to use.

Identifying when the best time is to launch a product or solution.

Reporting to the Board and shareholders to ensure that they understand the value of your investment.

Content Creation

Content is king at DUO. All good PR and digital marketing starts with good quality content.
Our creative team, led by award winning writers that include former IT journalists, and editors of leading tech and business magazines, excel in producing engaging, original content tailored to your brand’s voice and commercial objectives.

From press releases, thought leadership articles, to customer case studies, we craft original content that educates your audience and highlights your business’s expertise and differentiation in the industry. Our goal is to produce quality published media articles to boost brand credibility and enhance your SEO. Our content strategies are informed by deep industry insights and aim to position your tech company as an authoritative thought leader in its field.

While DUO is excited about the rise of generative AI and its use in public relations services. The role that it has to play in the evolution of content creation, we are fully aware of the negative impact of over-reliance on such content when it comes to SEO, and that there is no substitute for original, thoughtful content that adds value to the lives of readers.

Media Relations

Effective media relations are essential for successful communication strategies. Our experienced public relations services team ensures your news resonates with the right audience through meticulously crafted content, media briefings, and relationships with key journalists and media outlets.

We closely work with selected Tier 1 publications to secure coverage and ensure that your brand, company news, and messaging are conveyed in a positive, consistent and credible manner.

Crisis Management

Crisis management is the process by which an organisation deals with a disruptive and unexpected event that threatens to harm the organisation or its stakeholders. DUO has a team of experienced PR practitioners to support our clients in this process within our public relations services.

Crisis can vary from a data breach to a misinterpreted tweet. There is no blueprint for crisis resolution and as such, we treat each incident with careful precision, weighing up the risks and considerations for all parties concerned.

We take a proactive approach with trained spokespeople to remove the opportunity for media speculation. It’s never comfortable or easy and as such, we offer this service to retainer clients only.

We will work with our clients to prepare the following documents to ensure that all the necessary information is immediately available:

Crisis communication plan

Crisis communication team

Policy documentation on: Handling the media

Media announcements and interviews with relevant media

Letters to staff and shareholders

Possible Q&A’s

We do not share client crisis case studies for confidentiality reasons.

Internal Communication

At DUO, every audience matters and strategies are tailored to get the most impact. The team assists clients to develop and strengthen relationships across organisational boundaries through effective internal branding and staff communication.

Our services assist businesses in:

Creating an internal brand aligned to your external brand and business strategy.

Internal brand ambassadorship campaigns to drive motivation, loyalty and productivity.

Identify critical elements that are required to elevate your internal brand effectively.

Identify tools, platforms and messaging to use to drive engagement and any changes your business may be experiencing

Personal Profiling

Personal profiling creates presence and visibility on client competencies, successes
and vision for the brand and/ or organisation. DUO has over 21 years’ experience in
personal profiling for our customers and understands how to boost the presence
and visibility of an organisation’s executives. DUO assists executives in:

Finding key industry
analysts to engage with.

Identifying and connecting
with influential journalists
within the tech industry.

Creating opportunities for
executives to be published in
prominent publications for
their industry insights.

Speaker Opportunities

DUO strategically identifies speaker opportunities at leading industry events in order to provide clients with a platform and opportunity to engage with, and influence audiences beyond their current base. Participating at events not only elevates brand awareness, but helps profile the business, and its key employees as subject-matter
experts in their field. This is done through:

Identifying the themes and events that best match the client’s focus and business strategy.

Crafting speaker motivations that get submitted to the event organisers.

Once secured, creating briefing documents and/or assisting clients with speaker notes in preparation for the opportunity.

Media Training

Our media training programme is designed to equip spokespeople with the necessary know-how to hone messages and handle even the trickiest interviewer.
The primary objective of the workshop is to prepare your company spokespeople to face the media and help create a messaging blueprint that becomes a point of
reference for future engagement with the press.

The agenda for the three-hour media training includes:

Introduction to the media

Engaging the media

Dealing with crises

The changing media
landscape

The risks of AI in PR

Social media

Roleplay (to test your knowledge)

The workshop is facilitated by a DUO team member and a journalist, who have
extensive knowledge of working with and in the media.
The outcome of this 3 hour investment is a Media Songsheet to equip your team
with key messaging and answers to support the brand messages.

Reputation Management

A bad review or an angry social media blast can be detrimental to your business. We help our clients protect their reputation and speedily resolve issues as unexpected challenges arise through our public relations services. We assist businesses to:

Identify business
reputational goals

Examine the current reality
of their business’ reputation

Analyse areas in the business
that need to be addressed
from a reputation perspective

Develop a tactical plan on
how to deal with these issues

Monitor and measure
online, print and broadcast
content.

Results In Action

Explore our case studies for the full impact of client wins

DUO uses digital marketing and quality thought-leadership to strengthen Telviva's brand
Integrated digital marketing and PR campaign builds targeted brand awareness for Braintree
Ecentric: PR is the foundation for real return on investment through lead generation
Using integrated B2B and B2C PR to elevate Armata's cybersecurity expertise and credibility
Strengthening brand credibility and driving lead generation for Telviva through PR and digital marketing

DUO is an exclusive partner for the Plexus Group, a network of international PR and digital marketing agencies serving clients in the ICT sector. DUO’s associate agency partnership with the group, allows us to work with our counterparts in other countries to deliver cross-border learning and innovation to our clients.

DUO is the exclusive African member agency of Collectivist. This positions us within a global network of PR agencies focused on supporting tech companies with international expansion ambitions.