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# Duo PR and Communications: Specialist PR and Marketing for Tech Companies in Africa

## Sitemaps
[XML Sitemap](https://www.duomarketing.co.za/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [PowerFM Interview: AI Transformation](https://www.duomarketing.co.za/powerfm-interview-ai-transformation/): https://youtu.be/ZhhzkKI2Y9o
- [The most expensive metre in retail is the one that leads to the till](https://www.duomarketing.co.za/the-most-expensive-metre-in-retail/): There are three questions that preoccupy South Africa’s retailers in 2026. How do you get customers through the door, how do you keep them there, and how do you persuade them to spend? Sounds simple, but against a backdrop of consumer financial stress and economic instability, answering these questions has become increasingly complex. 
- [AI is changing the rules of cloud migration](https://www.duomarketing.co.za/ai-is-changing-the-rules-of-cloud-migration/): Cloud migration has become a continuous balancing act to ensure companies can effectively manage costs, sovereignty and AI workloads, says Chris Badenhorst, Head of Azure Core Services at Braintree.
- [Why influencer marketing must be integrated into your consumer tech PR strategy](https://www.duomarketing.co.za/influencer-marketing-integrated-tech-pr/): If you work with consumer technology, you already know this: innovation alone does not automatically sell.
- [Why work-integrated learning prepares South African students for a global future](https://www.duomarketing.co.za/work-integrated-learning/): About 70% of the skills used in most jobs today will change by 2030. That is one of the findings from LinkedIn’s 2025 Work Change Report. Unsurprisingly, artificial intelligence (AI) is the primary catalyst behind this shift, reshaping not only what work looks like, but also how quickly the skills we need evolve. The same report also notes that 39% of workers’ existing skills will be transformed or become outdated within the next five years.
- [Guarding brand trust: The changing role of PR in an AI-first information ecosystem](https://www.duomarketing.co.za/guarding-brand-trust-the-changing-role-pr/): Large language model (LLM) ChatGPT boasts that it has approximately 900-million weekly active users worldwide. If just one LLM, albeit the most popular, is boasting almost a billion users a week, it is hardly surprising that more people are starting to roll their eyes at the flood of AI-generated content everywhere. Africa’s leading technology communications partner DUO Marketing + Communications has drawn a line in the sand, telling clients: “Do not expect us to feed AI-generated slop to the media”. 
- [Why media relations still powers PR success and what companies should look for in an agency](https://www.duomarketing.co.za/media-relations-still-powers-pr/): In an era of instant publishing, influencer noise, and GenAI content, it’s easy to assume media relations has faded in relevance. The opposite is true. While public relations (PR) encompasses a range of activities - brand positioning, content development, crisis communications, thought leadership, and more - media relations remains one of the most powerful tools.
- [The architecture of authenticity](https://www.duomarketing.co.za/the-architecture-of-authenticity/): In the boardroom, “building trust” has always been a top priority. However, as we navigate 2026, the nature of that trust has fundamentally shifted.
- [Hacking the human code: Why we’re done with the “Agency Standard”](https://www.duomarketing.co.za/hacking-the-human-code/): At DUO, we’re not interested in playing that version of the game. We’re interested in Hacking the Human Code.
- [The AI rebellion: When automation starts eroding trust](https://www.duomarketing.co.za/ai-rebellion-automation-eroding-trust/): Artificial intelligence has moved faster, perhaps than any other technology. It’s certainly moved faster than regulation, governance and, in many cases, good judgment. Positioned as a competitive necessity by hype and tech companies, AI’s narrative is one that’s been told by marketing, hype and the technology itself. Companies are rolling out generative AI tools across operations, marketers are under pressure to produce more content faster, and communications teams are being pushed to improve speed and efficiency.
- [Employers aren’t asking where you studied anymore](https://www.duomarketing.co.za/employers-arent-asking-where-you-studied/): The importance of having a university degree to get a job is changing. It would be flippant to declare it dead – companies aren’t abandoning the value of a degree when choosing candidates altogether – but it is no longer the de facto benchmark for talent. Over the past few years, there’s been a rise in skills-based hiring strategies where employers prioritise portfolios and practical experience over formal degrees, particularly for mid-level roles. And the World Economic Forum (WEF) Future of Jobs Report 2025 found that a significant number of South African companies are taking the expectation of a degree out of the application process. 
- [The future of work in the renewable energy economy](https://www.duomarketing.co.za/the-future-of-work-in-the-renewable-energy/): The renewable energy sector stepped up when legacy infrastructure was struggling to keep up. Now, this sector is changing the nature of the industry in South Africa on multiple levels. From employment to innovation to global best practice, South Africa’s renewable energy economy is transforming the industry. And yet, when it comes to employment and skills development, the sector continues to grapple with some serious gaps. 
- [Global perspectives on Public Relations in 2026: The Role of Latin America and Brazil](https://www.duomarketing.co.za/global-perspectives-on-public-relations/): By 2026, international public relations firms will increasingly recognise Latin America as a vital region for global brand expansion. Brazil, with its dynamic economy and diverse cultural landscape, will stand out as a hub where global strategies meet local realities. These firms will need to adapt their cross-border communications to resonate with audiences across the continent.
- [From hero to superhero: Rethinking B2B tech research for maximum ROI](https://www.duomarketing.co.za/thinking-b2b-tech-research-for-maximum-roi/): In today’s data-saturated B2B technology landscape, marketers are under increasing pressure to deliver content that cuts through the noise and drives measurable results. SAY’s guide, From Hero to Superhero: Maximising ROI in B2B Technology Research urges marketers to fundamentally rethink how research is planned, delivered and activated, transforming it from a one-off asset into a long-term strategic engine.
- [How loyalty can build South Africa’s township economy](https://www.duomarketing.co.za/how-loyalty-can-build-south-africas-township/): The township economy is the epitome of a success story despite the odds, and new ways of building revenue and loyalty have the potential to take it even further. 
- [How to build a brand that lasts when the trends don’t just change every year, but every day.](https://www.duomarketing.co.za/build-a-brand-that-lasts/): My question is, how do you build a brand that lasts when the trends don't just change every year, but every day?
- [Why investing in your people is a crucial step to improving customer service](https://www.duomarketing.co.za/investing-in-improving-customer-service/): The field of customer service is undergoing a profound transformation with the proliferation of communication channels, and as businesses increasingly adopt artificial intelligence (AI) and automation in an effort to provide immediate service. Even as technology is infused into more areas of the business, humans will still have a crucial role to play. However, this will likely require new skills for service agents, and organisations will have to invest in training to deliver exceptional customer experience (CX).
- [How to communicate during a ransomware crisis](https://www.duomarketing.co.za/how-to-communicate-during-ransomware-crisis/): In this context, the involvement of the communications lead cannot be optional. Their role must be integrated from the very start within the crisis committee, alongside technical, executive, and legal teams. Only then can decisions be aligned around message, tone, timing, and target audiences. In fact, recent research - such as a study published on arXiv - shows that companies that manage these incidents more effectively tend to communicate early, take responsibility, and offer apologies; whereas those that fail usually delay their messages, downplay the impact, or shift blame onto others.
- [Ecentric’s 2025 Black Friday Dashboard is live](https://www.duomarketing.co.za/ecentrics-2025-black-friday-dashboard/): In 2024, the Bureau of Market Research found that November 2024 contributed more than R88 billion in economic value to South Africa’s wholesale, retail and fuel sectors thanks to Black Friday. The spend across just three of the country’s major banks was more than R30 billion on the day itself. In 2025, these figures are expected to be even higher. 
- [AI content isn’t always a time saver (yet)](https://www.duomarketing.co.za/ai-content-isnt-always-a-time-saver-yet/): Bylined articles, thought leadership pieces, reports, press releases, blogs, and social posts. They can be created in minutes as AI accelerates content creation. But we must be conscious that speed alone doesn’t equal strategy or quality. For PR agencies and communications managers, this raises the question: How do we stay trusted storytellers when content supply is exploding, standards are changing beneath our feet and clients think we can create qualitative content within 5 minutes?
- [The overlooked risks of everyday connectivity](https://www.duomarketing.co.za/the-risks-of-everyday-connectivity/): Connectivity has become as much a part of society and everyday living as same-day deliveries and WhatsApp calling. So much so, that most people don’t think twice before joining a free Wi-Fi network or switching on Bluetooth in the car. These are everyday conveniences that connect people to cars, music, shopping, taxis, and each other, but they also connect cybercriminals to bank accounts, systems and devices. The overlooked risks of Wi-Fi, Bluetooth and smart devices can turn convenience into compromise very, very quickly.
- [Why some MVNOs fail and how others succeed](https://www.duomarketing.co.za/why-some-mvnos-fail-and-how-others-succeed/): Africa’s MVNO space is heating up as new players enter the market, giving customers more choice and pushing them to seek out the most affordable, flexible, and innovative mobile packages.
- [Tech skills development: If not now, then when?](https://www.duomarketing.co.za/tech-skills-development/): When it comes to skills development in South Africa, waiting for the “right time” is no longer an option. The reality is that there isn’t a perfect time to invest in skills. If we delay, we only fall further behind, widening the gap between where we are now and where we want to be going forward. 
- [Why spaza shop owners are at the forefront of South Africa’s shift toward being cash-smart](https://www.duomarketing.co.za/south-africas-shift-toward-being-cash-smart/): While the shift toward cashless payments is gathering pace globally, with just 16% of in-store transaction value being made in cash in 2023, the picture in South Africa remains noticeably different. Despite high levels of bank account penetration, many South Africans still rely heavily on cash. For this reason, we should be creating a ‘cash-smart’ society that caters for those who want to use money, while also promoting the development of cost-effective and widely accessible digital alternatives.
- [The Black Friday remix: What 2025 will look like after a rule-changing 2024](https://www.duomarketing.co.za/black-friday-remix-2025/): In 2024, Black Friday stopped being an imported promo day in South Africa and started dictating terms. It was a supercharged, concentrated surge of shopping that reset expectations and rewired retail playbooks. According to the Ecentric Payment Systems’ Black Friday Index 2024, the four-day Black Friday to Cyber Monday window punched well above its weight with online transactions jumping from 7.9% to 10.3% - a 30.4% increase – while in-store revenue more than doubled to 11.1%. 
- [Can connectivity ignite South Africa’s remote economy?](https://www.duomarketing.co.za/connectivity-ignite-south-africas-economy/): Mining, agriculture, renewable energy and hospitality are some of South Africa’s most critical industries. These sectors make up some of the largest contributors to South Africa’s GDP, with mining contributing up to 6% and tourism 8.9%. They rely on always-on connectivity to deliver services, manage customers, prioritise safety and benefit from next-generation technologies, yet many are based in rural areas that lack the density to justify the roll-out of fibre. Instead, they are reliant on wireless links that are vulnerable to theft, power failures and unstable backhaul. 
- [DUO opens 2026 Graduate Programme for PR industry entrants](https://www.duomarketing.co.za/duo-opens-2026-pr-graduate-programme/): Applications for the next intake of DUO’s Digital PR graduate programme, to commence at the start of February 2026, are now open.  The programme, with a vacancy for two candidates, is aimed at degreed students from the marketing, communications and public relations field, and will provide successful applicants with the opportunity to learn from consummate industry professionals.
- [Where a high-performance culture meets mutual commitment and trust](https://www.duomarketing.co.za/culture-meets-commitment-and-trust/): At DUO Marketing + Communications, we believe that extraordinary careers are built on a foundation of mutual commitment. As such, our working dynamic thrives on a balance - we provide a space where people can grow and excel, and we, in return, come to rely on their excellence and commitment to driving shared success. It’s an environment where “magic happens when our values, thoughts and actions align”. This isn't just inspiring messaging on a wall, but a guiding principle to ensure that we operate in integrity.
- [Digital communication sustainability: A key to a more responsible future](https://www.duomarketing.co.za/digital-communication-sustainability/): In a world where digital transformation is reshaping languages, toolsand relationships, questioning the impact of our communication practices is not optional: it’s a necessity. As communication professionals, we have the responsibility to consider the sustainability of our digital activities. And while the concept of Digital Communication Sustainability is still emerging, it has already begun to make its way into the agendas of forward-thinking organizations.
- [Virtual wheeling could transform SA’s energy landscape if the country gets it right](https://www.duomarketing.co.za/virtual-wheeling-transform-energy/): Enter virtual wheeling, which if we get right as a country, is poised to transform how electricity flows from renewable sources to energy consumers. That’s the point, right? Breaking coal’s stranglehold on our energy ecosystem. 
- [The complexity of the invisible 130 milliseconds customers spent at a point of sale](https://www.duomarketing.co.za/customers-spent-at-a-point-of-sale/): He says that a decade ago, two or three seconds were considered acceptable. Today, he says, anything more than half a second causes customers to become frustrated. “A payment provider obviously serves other businesses. In Ecentric’s case, we serve retailers. In fact, we have settled more than R10 trillion in payments, including the card payments for two-thirds of JSE-listed retailers. But what this means is that we also serve the customers of our customers – millions of people expecting, demanding, near-instant payments that work as they should, every time,” says Bosman.
- [Innovation without fragility: Retail’s balancing act](https://www.duomarketing.co.za/fragility-retails-balancing-act/): The global retail sector, projected to reach $35.2 trillion in 2025, has digital channels driving more than 60% of influenced sales and each successful click and customer collection is the result of a thousand moving parts&. These gains are being driven by technology, but that same technology is putting retailers under pressure as they’re forced to run two roads at once, one for transformation, the other for survival. 
- [What the SME really needs from FTTB in South Africa](https://www.duomarketing.co.za/sme-really-needs-from-fttb-in-south-africa/): South African companies want faster and more reliable connectivity. They also want fair competition, predictable costs and accessible support so they can better navigate a challenging economic climate and a complex infrastructural environment. Operating in an environment that’s structurally unkind, SMEs need to know they can stay connected so they can consistently deliver high-level services to their growing customer base, both locally and abroad. This need has driven the growth of the South African fibre to the business (FTTB) market which reached 257,000 connected and active endpoints by December 2024, up from 243,000 in September 2023. It’s a market segment anticipated to grow at a 5.7% compound annual growth rate over the next five years, according to Africa Analysis, thanks to the introduction of more cost-effective products and services provided by a wider variety of service providers.
- [Trapped by tech? Avoid the CRM that costs more than money](https://www.duomarketing.co.za/avoid-the-crm-that-costs-more-than-money/): For many South African companies, the promise of digital transformation comes with an unwelcome problem: getting sucked into a quicksand ecosystem that never lets you escape. Stuck in contracts. Stuck in complexity. Stuck with software that isn’t doing as it promised. A significant percentage of customer relationship management (CRM) project risk, says Forrester, stems from issues around technical integration (48%), lack of business process design (31%), and not structuring solutions to fit unique needs (21%). A 2025 report by Ascend2 said the same thing – most companies feel like they are disconnected from their CRM system and not taking advantage of the full range of features, leaving them locked into expensive, underperforming platforms. 
- [The future of Public Relations isn’t about choosing between AI and human creativity – it’s about blending the two](https://www.duomarketing.co.za/the-future-of-public-relations/): In my opinion, the future of public relations isn’t about choosing between AI and human creativity—it’s about blending the two. I use AI for research, brainstorming, and structuring content, but I always add my touch – voice, humour, and insights. AI has evolved into a tool to improve and polish my writing process rather than replace it.
- [Cultivating diverse and empowered leadership to power South Africa’s energy revolution](https://www.duomarketing.co.za/diverse-leadership-powers-renewable-energy/): South Africa’s renewable energy sector is scaling rapidly. From wheeled solar capacity serving Amazon and Tronox Mineral Sands to battery-packed IPP projects delivering reliable power at peak demand, this transformation is both technical and structural. However, alongside the deployment of solar PV and battery systems, a more deliberate transformation is underway: the advancement of female leaders across the energy value chain.
- [How emerging technologies are reshaping the Public Relations landscape](https://www.duomarketing.co.za/technologies-reshaping-the-public-relations/): As technologies evolve, so does the world of Public Relations (PR), adjusting to new demands, new stakeholders and, above all, new tools.
- [A modern IT service desk should be the interface between technology and human potential](https://www.duomarketing.co.za/a-modern-it-service-desk-should-be-the-interface-between-technology-and-human-potential/): If you work in an office, take a moment to think about your average day. How many minutes of the day are spent not looking at a computer screen? If you break away and partake in meetings, brainstorms or sales calls, you will need to come back and interface with the computer. Nowadays, as we all know, many of the devices are laptops. You probably take it with you to meetings, home and on the flight to your out-of-city meetings.
- [Finance teams at the heart of organisations need data confidence to shift from data entry to data analysis](https://www.duomarketing.co.za/finance-teams-need-data-confidence/): Businesses in all sectors have one thing in common – their finance teams are at the heart of the organisation. Yet, despite the world evolving quickly and industries becoming increasingly dynamic as customers become ever more discerning, most finance teams still operate in a world of manual processes and spreadsheet-driven decision-making. On the contrary, true data confidence shifts them into a world of analysis and educated decision-making, as opposed to data entry.
- [How small businesses can ensure results from their PR and digital marketing investment](https://www.duomarketing.co.za/small-business-results-pr-and-marketing/): Starting off, it is vital that small businesses have a brand story and consistent messaging for their key audiences. This not only helps the brand stand out from the competition, but acts as the foundation on which to build trust and credibility. Editorial coverage is crucial to building credibility, and brands need to ensure that they build relationships with local media and journalists, and provide high quality content - including visuals such as photos, infographics and video - that provides value for readers.
- [Telviva’s integration solution bridges its communications platforms with CRM systems](https://www.duomarketing.co.za/telviva-integration-bridges-comms-with-crm/): Telviva’s customer relationship management (CRM) integration solution is designed to bridge Telviva’s advanced communications platforms with CRM systems across unified communications and contact centre environments. 
- [Understanding the real value of CRM in a modern telecoms business](https://www.duomarketing.co.za/understanding-the-real-value-of-crm/): This means that telecoms customer relationship management (CRM) platforms need to evolve from basic customer management tools towards more strategic value creation platforms. In other words, modern CRM systems transition a telecom’s primary focus from demographic segmentation to individual behavioural profiling to offer personalised services, deals and products. Customer value management (CVM), therefore, represents the next evolution of customer relationships as it can drive retention, prevent churn and provide real-time one-to-one offers to customers.
- [Degree not required: Tech career success hinges on the right training](https://www.duomarketing.co.za/tech-career-hinges-on-the-right-training/): Technology is moving so quickly that it’s difficult for university education to keep up, with degrees focusing largely on theoretical knowledge with little real-world experience. Yet with advancements like AI and cloud fundamentally reshaping the way companies operate, students risk spending time and money on education that is out of touch with employer needs. As a result, young graduates struggle to find suitable work because they don’t have experience.
- [Hytera’s successful summit in SA signals breakthrough in professional communication technologies in Africa](https://www.duomarketing.co.za/hyteras-successful-communication-summit-in-sa/): Hytera Global Partner Summit unveils cutting edge technologies poised to boost mission-critical communications on the continent
- [Navigating Africa’s tech landscape: A PR and digital marketing playbook for entrants](https://www.duomarketing.co.za/navigating-africas-tech-landscape/): From Cape Town, the heart of Africa's tech scene and a city I'm fortunate enough to call home, there's an undeniable vibrancy in the air. While the "African tech boom" narrative has evolved, one truth remains clear: Africa's tech sector isn't just expanding; it's maturing, consolidating, and demonstrating remarkable resilience. For tech companies looking to enter this dynamic market, understanding the public relations and digital marketing landscape is paramount to your success on the continent.
- [Why editorial credibility is your brand’s new north star in the age of AI search](https://www.duomarketing.co.za/editorial-credibility-in-the-age-of-ai/): As the CEO of DUO Marketing + Communications, I've spent over two decades navigating the landscape of brand building and public relations particularly within the technology sector. We've witnessed seismic shifts, from the rise of digital to the dominance of social media. But nothing is as profound as the emergence of AI in search. At the heart of this revolution lies a concept that has always been crucial, but is now undeniably paramount: editorial credibility.
- [Why an investment in graphic design is no longer optional for data led marketing results](https://www.duomarketing.co.za/an-investment-in-graphic-design/): The growing preference for digital platforms and visual content has transformed graphic design in the public relations and digital marketing spheres from mere aesthetics to being a fundamental tool for driving branding and messaging. Effective design has also become a key component of business success - through increased conversions and lead generation - and finding the balance between visual appeal and functionality has become crucial.
- [Retailers, no matter where in SA, need rapid on-site IT support ](https://www.duomarketing.co.za/retailers-no-matter-where-in-sa-need-it/): While conditions for South African consumers are not ideal, with the Reserve Bank keeping the repo rate unchanged amidst global economic headwinds and risks, over and above and a budget deadlock revolving around a purported VAT increase, retail in South Africa – which is in many ways the coalface of the economy – enjoyed a rebound in 2024. In light of this, modern retailers looking to build on this need a seamless and reliable technology ecosystem to remain competitive and to serve consumers, especially during periods of high demand, says Nkgwete IT Solutions CEO Siddika Osman.
- [What is PESO communications and why should I care?](https://www.duomarketing.co.za/what-is-peso-communications/): In some countries, global tech PR equals media relations or earned media (i.e., building lasting relationships with the media on your behalf). In other countries, however, PR has evolved to cover the full PESO communications model or even Integrated Marketing Communications.
- [Retailers need to be self-enabled to maintain control of their technology stacks](https://www.duomarketing.co.za/retailers-need-to-be-self-enabled-to-maintain-control-of-their-technology-stacks/): Everyone understands that in order for a retailer to be competitive, it must invest in the best technology to remove friction for customers and employees, provide the agility and capability to take advantage of big events such as Black Friday, improve operational efficiencies and build long-term customer loyalty. However, many retailers have discovered that a technology solution decision is far more complex than it would seem, and, instead, they should be investing in self-enablement. 
- [New service enables local call rates for UK-SA businesses](https://www.duomarketing.co.za/new-service-enables-local-call-rates/): Leading Unified Communications as a Service (UCaaS) and Contact Centre as a Service (CCaaS) business, Telviva recently launched its Telviva Software International (TSI) service through Telviva One, aimed at benefiting South African businesses with UK-registered entities. Telviva’s presence in Amazon AWS in Ireland enables it to deliver the solution.
- [CX revolution: rise in digital channels puts consumers in control](https://www.duomarketing.co.za/cx-revolution-rise-in-digital-channels/): For years, companies have invested heavily in traditional Customer Experience (CX), believing that seamless interactions, intuitive digital journeys, and personalised service would lead to loyalty. Businesses built entire departments around CX, pouring resources into surveys, AI-driven chatbots, omnichannel support and more. 
- [Why trust Is the real currency in B2B Marcom – and how to earn It through thought leadership](https://www.duomarketing.co.za/why-trust-is-the-real-currency-in-b2b-marcom/): In today’s information landscape, we are all bombarded with voices competing for our attention. Especially for consulting companies and B2B brands offering complex products and services, this makes genuine thought leadership not just a nice-to-have, but a strategic imperative. Your clients don’t just buy your services or products – they buy trust.
- [Addressing Africa’s exploding tech market with proven expertise](https://www.duomarketing.co.za/addressing-africas-exploding-tech-market-with-proven-expertise/): As a full-service, medium-sized public relations and digital marketing agency for technology companies in Africa, DUO Marketing + Communications has been strategically charting its own path within this growing sector. 
- [Parket launches a ticketless parking experience at Riverlands in Cape Town](https://www.duomarketing.co.za/parket-launches-a-ticketless-parking/): CAPE TOWN – Parket, a digital parking management platform, has successfully demonstrated how an efficient, planet-friendly, smart, ticketless parking management system can be integrated into high-volume, complex urban environments through its successful launch with Zenprop at mixed-use development Riverlands in Cape Town. Combined with a smart, touch screen kiosk which can accept multiple payment options such as SnapScan, Zapper etc the solution ensures fast, efficient movement whether users have downloaded the app or not.
- [Beyond the hype: A practical guide to strategic AI implementation](https://www.duomarketing.co.za/a-practical-guide-to-strategic-ai/): The hype surrounding AI being leveraged in businesses has reached fever pitch, to the point where many businesses are panicking about AI implementation. They fear being left behind, worrying that their competitors already have a competitive advantage.
- [Provisioning-on-demand software can radically reduce wastage for mobile network operators](https://www.duomarketing.co.za/on-demand-software-mobile-network-operators/): While there is immense opportunity for mobile network operators (MNO) in Africa, the reality is that they are under pressure to keep costs as low as possible in order to remain competitive. However, relying on old, inefficient back-end systems is holding many of them back, leading to unnecessary wastage and spiraling costs. Modernising their systems, which is far less painful than businesses might imagine, can optimise costs and drive agility and competitiveness.
- [Can you effectively articulate your brand’s differentiators? Here’s how DUO’s media training can help](https://www.duomarketing.co.za/articulate-brand-differentiators-media/): While businesses have typically engaged in some form of media training in order to familiarise their key stakeholders with having to deal with journalists and tell the brand story, changes in the media landscape means that training has evolved too. Now, there is a critical need for training to take on a more consultative role, to inform decision-makers about these changes, what it means for their business, and how they can best respond. 
- [Solar PV: the superpower driving the future of low carbon energy](https://www.duomarketing.co.za/solar-pv-future-low-carbon-electricity/): A further interesting conclusion is that there is one class of project that stands above all as the most consistently successful. This is Solar PV. The statistics show that solar farms have the lowest risk of failure by a considerable margin.
- [The cost of doing Public Relations in Africa: It’s not uniform, but it’s more than you think](https://www.duomarketing.co.za/cost-of-doing-public-relations-in-africa/): The average cost of Public Relations (PR) retainers in Africa varies significantly due to the continent's diverse nature. Each country within Africa has its own unique nuances and media landscape, which means the cost of PR services can differ based on factors such as local market conditions, regulatory environments and cultural considerations.
- [While AI is making SEO more accessible, the fundamentals remain unchanged](https://www.duomarketing.co.za/ai-seo-fundamentals-remain-unchanged/): Even as AI-driven tools help cut down on time and effort needed to drive organic SEO, the traditional fundamentals - content that provides value and matches search intent - remain crucial.
- [The cloud pendulum: why companies are swinging back to on-prem](https://www.duomarketing.co.za/cloud-pendulum-companies-back-on-prem/): Companies are increasingly turning away from cloud as they shift their data and workloads back to on-premises platforms, but is this the right move in a world where cloud is evolving asks Chris Badenhorst, Head of Azure Core Services at Braintree.
- [redAcademy’s proven tech skills development programme achieves a 96% success rate of graduate employment in software teams](https://www.duomarketing.co.za/redacademy-skills-development-employment/): redAcademy’s experiential learning hub has found innovative ways to close the technology skills gap with a business-education model that not only fast tracks the careers of young South Africans but responds rapidly to what companies need from IT professionals now - evidenced in their high rate of successful placements in relevant positions within the tech industry.
- [How DUO’s Media Training can help you effectively articulate your differentiators](https://www.duomarketing.co.za/duo-media-training-differentiators/): Media training is essential for key leaders at organisations that are looking to grow. It equips them with the skills to confidently engage with journalists and effectively communicate their brand story. Most importantly, it provides a platform to interrogate ‘The why?’ behind their messaging and make participants more aware of the crucial need to highlight why their news matters.
- [The 5G question: What makes this technology worth the investment?](https://www.duomarketing.co.za/5g-what-makes-this-tech-worth-investment/): Why should customers and companies care about 5G when they have perfectly acceptable connectivity solutions in hand already, asks Chris Boshoff, Senior Product Manager at Vox.
- [The future of tech marketing: a Q&A with DUO Marketing & Communications CEO Judith Middleton](https://www.duomarketing.co.za/future-tech-marketing-duo-judith-middleton/): Judith Middleton, DUO Marketing + Communications' CEO, speaks about the latest in digital marketing, the challenges that agencies and brands are facing, the impact of AI, and more.
- [New index clearly shows Black Friday is the single-biggest retail bonanza of the holiday period](https://www.duomarketing.co.za/bfi-black-friday-biggest-retail-bonanza/): As the country waits with bated breath to see what the cabinet settles on for a national budget, which will have a big impact on the economic mood of the country, consumer confidence and investor sentiment, retailers are already planning for a bumper 2025 Black Friday and holiday season. Black Friday, by its very nature, generates hype in the media and among retailers. However, a new index proves it is not hollow hype.
- [DUO Marketing + Communications joins Collectivist as African member PR agency](https://www.duomarketing.co.za/duo-joins-collectivist-as-african-pr-agency/): “The Collectivist network provides PR agency services, communications, and marketing to tech companies looking to expand globally. This growth is only possible through strong partnerships with knowledgeable, skilled, and expert agencies in each region. That is why I am so pleased that Judith Middleton and the DUO team are joining us. Judith and her team came highly recommended by multiple agencies already within Collectivist, and we all wanted her to be part of this community. Now, with DUO’s support, we can help tech companies expand into and out of the African continent, making global expansion a reality together.”
- [90% off is 100% fake: Pay attention to scams when shopping online](https://www.duomarketing.co.za/90-off-is-100-fake-scams-shopping-online/): Con artists and scammers are becoming increasingly clever at manipulating bank details and private information out of consumers – so know the risks, and the warning signs.
- [DUO adds two clients to their award-winning tech portfolio](https://www.duomarketing.co.za/duo-adds-two-clients-to-tech-portfolio/): DUO Marketing + Communications has announced the addition of two new clients to its award-winning tech portfolio: VAS-X and Nkgwete IT Solutions. DUO’s continuous growth performance is attributed to a team of highly-skilled individuals and the company’s focus on proven results for their clients.
- [How to simplify customer interactions for happier, more loyal customers](https://www.duomarketing.co.za/simplify-customers-exp-for-loyal-customers/): Simplifying customer interactions can lead to happier, more loyal customers. There is more choice than ever before, meaning customers are not forced to endure a customer experience (CX) that is characterised by clutter or unnecessary friction.
- [Trends shaping the future of digital consumer communications in 2025](https://www.duomarketing.co.za/trends-shaping-digital-consumer-comms-2025/): Shey Nel, DUO Account Director, highlights some of the notable digital consumer communications trends for 2025, such as the opportunities and risks of AI and more.
- [Five strategies that will determine a fintech’s success in 2025 and beyond](https://www.duomarketing.co.za/five-strategies-that-will-determine-a-fintechs-success-in-2025-and-beyond/): There’s no shortage of opportunity in the African digital financial services sector. However, this doesn’t mean that fintechs can just show up and grow. There are established fintech brands operating alongside new players in diverse markets. Businesses from other sectors, such as telcos, are developing fintech services while next-generation financial services providers are innovating and entering the neobanking arena. The industry is best described as dynamic.
- [Building a career during (my child’s) nap time](https://www.duomarketing.co.za/building-a-career-during-my-childs-nap-time/): As a working mother with a young child, DUO's flexible and inclusive model helped me return to the workplace earlier than expected. Being a self-starter, prioritising workloads, and transparent communications was the key to career success.
- [The three key trends that will bring positive change to SA’s IT sector](https://www.duomarketing.co.za/three-key-trends-sas-it-sector/): As we look to the year ahead, bridging the gap between the scarcity of technology skills and unemployment is just one of the trends that are expected to gain momentum in the local Information Technology (IT) industry. Let’s explore this further.
- [DUO caps 20th anniversary with Technology Innovator award](https://www.duomarketing.co.za/duo-technology-innovator-award-2024/): DUO has capped off a remarkable year by being named the Best Full-Service Technology-Focused PR and Marketing Agency 2024 – Sub-Saharan Africa at the 2024 Technology Innovator Awards. The award rounds off a 20th anniversary year that saw the agency launch a consumer division and achieve strong commercial growth off the back of the previous year’s record growth.
- [Technology with a human touch](https://www.duomarketing.co.za/technology-with-a-human-touch/): We live in a world where technology has become an extension of ourselves. From morning routines to workplace efficiency, tech is intertwined with our daily lives. But at the heart of every digital solution is people.
- [Founding DUO, tech trends, and the future of PR and Digital Marketing: a chat with the CEO](https://www.duomarketing.co.za/duo-tech-trends-future-of-pr-chat-with-ceo/): Back in 2000, after a few years in the UK working for a variety of  tech PR and advertising agencies,  I was fortunate to secure the position as  Marketing Director of the Cape IT Initiative (CITI now called UVU Africa)  in Cape Town, a section 21 company whose purpose was  to drive awareness of Cape Town's IT sector both locally and internationally.  By 2002, we  had  built  Africa's first tech incubator called The Bandwidth Barn which turned out to be an incredible success, housing some of South Africa's tech entrepreneurs in a communal space, sharing services, offices, infrastructure, networks and also some instances collaborating on business deals and RFP’s.
- [Don’t get lost in the holiday noise, ensure consistent PR messaging for your clients](https://www.duomarketing.co.za/holiday-noise-pr-messaging-for-clients/): The last quarter of the year can be challenging, but it's also an opportunity for growth. I recently came across a thought-provoking video on social media that deeply resonated with me. It highlighted how easily we can get stuck in a rut, repeating the same patterns year after year. However, it only takes one year to make significant changes and put your life on a completely different path.
- [Prioritising customer security for Black Friday and festive sales](https://www.duomarketing.co.za/prioritising-customer-security-for-black-friday-and-festive-sales/): As online businesses gear up for Black Friday and the festive season, this is the time to prioritise security – and make sure customers know exactly what measures you’ve put in place, says Caesar Tonkin, Managing Director at Armata Cyber Security
- [Using PR and digital to build awareness of the GhostDraft brand in South Africa](https://www.duomarketing.co.za/pr-digital-ghostdraft-south-africa/): GhostDraft, a South African company, has established itself internationally – specifically in the insurance industry – but wanted to create a local presence across various sectors, to showcase their capabilities and expertise in Customer Communication Management (CCM), and the company partnered with DUO to achieve this through an integrated PR and Digital Marketing approach.
- [7 ways Tech companies can maximise PR success](https://www.duomarketing.co.za/7-ways-tech-companies-maximise-pr-success/): Tech companies are no strangers to change, and the world of public relations (PR) is no different. With the rise of digital platforms and the decline of traditional media, it’s critical for businesses to rethink how they measure and maximise the impact of their PR efforts. Here are seven essential strategies for tech companies to elevate their PR effectively.
- [The 10-steps to selecting your Public Relations and Digital Marketing partner of choice](https://www.duomarketing.co.za/select-public-relations-digital-partner/): Not only is the technology industry one that is continually evolving, but it is also one that is highly contested, with numerous players looking to establish themselves as vendors of choice. Those brands who are looking to set themselves apart will need to partner with a reputable agency. But, with possibly an equally wide variety of Public Relations (PR) agencies available, what considerations should technology companies keep in mind when looking to select an agency as their partner?
- [How to use Ad Libraries for competitor research](https://www.duomarketing.co.za/ad-libraries-for-competitor-research/): Staying on top of digital advertising best practices is crucial for B2B marketing teams. Learning how to use Ad Libraries to understand your competitors’ strategies can provide valuable insights and a competitive edge. This blog explores available Ad Libraries, the information they provide, and how to apply these insights to your advantage.
- [Building brand credibility with B2B and B2C tech audiences in a digital era](https://www.duomarketing.co.za/b2b-b2c-brand-credibility-transformation/): Building brand credibility with B2B and B2C communications means understanding the differences and synergies between the two, especially in an evolving technology landscape.
- [Breathing life into customer journey mapping to optimise the moments that matter](https://www.duomarketing.co.za/customer-journey-mapping-optimise-moments/): Every business’s bread and butter is its customers. Yet, not all businesses appreciate that the best product or service in the world does not guarantee a sale or customer retention. One of the most important things a business can do is to map its customer journey and improve and optimise its customer experience (CX). 
- [The jump, the gun, and Microsoft Copilot](https://www.duomarketing.co.za/the-jump-the-gun-and-microsoft-copilot/): Heath Huxtable, Executive Head at Braintree, talks Microsoft Copilot and the need to adopt a project approach to its integration, application and management within the organisation. 
- [Giving SA’s youth experiential tech training in a live environment is key to inclusivity](https://www.duomarketing.co.za/youth-experiential-techtraining-inclusivity/): Providing South Africa’s youth with experiential training in a live tech environment gives them the ability to contribute to the workplace, adding to its diversity as well as helping improve profitability, writes Jessica Hawkey, MD of redAcademy.
- [Cultivating a culture of data quality in the data management lifecycle](https://www.duomarketing.co.za/data-quality-data-management-lifecycle/): Effective data stewards spend a great deal of time ensuring that data quality is maintained throughout the DML. Data quality refers to data that is accurate, valid, complete, consistent, accessible, unique, timely, relevant and reliable. Ensuring effective data quality requires a comprehensive approach, integrating people, process and technology.
- [Navigating healthcare uncertainty across Africa](https://www.duomarketing.co.za/navigating-healthcare-uncertainty-across-africa/): While Africa continues to face challenges around healthcare accessibility and cost, there are glimmers of hope on the digital horizon, explains Rodney Taylor, MD at Guardian Eye R. Taylor
- [The CIPC hack has potentially serious consequences for South African organisations](https://www.duomarketing.co.za/the-cipc-hack-has-potentially-serious-consequences-for-south-african-organisations/): A lack of visibility into the extent of the hack and the information compromised puts companies at risk of fraud
- [Generative AI poses significant reputation and trust risks, says communications agency CEO](https://www.duomarketing.co.za/generative-ai-poses-significant-reputation-and-trust-risks-says-communications-agency-ceo/): Sports Illustrated – which was dragged through a protracted scandal after it was found that its publisher The Arena Group allowed artificial intelligence (AI)-generated content in the magazine, and the subsequent fallout including its CEO being fired and a missed license payment – has recently received a lifeline in the form of a new publisher in Minute Media. The closure of this episode shines a bright light on the danger of AI-generated content broadly, and on brand and PR content specifically, says DUO Marketing + Communication CEO Judith Middleton.
- [Women: You belong in tech and this is how to get ahead](https://www.duomarketing.co.za/women-you-belong-in-tech-and-this-is-how-to-get-ahead/): By Insaaf Daniels, Human Capital Director and Kelly Solomons, Talent Specialist at redPanda Software
- [Mukuru’s efforts to drive financial inclusion are a vital step in journey to gender parity](https://www.duomarketing.co.za/mukurus-efforts-to-drive-financial-inclusion-are-a-vital-step-in-journey-to-gender-parity/): Women’s Month is a time to pay tribute to women in all sectors of society. It’s an opportunity to honour the incredible achievements of women and a time to focus on, and redouble, efforts at promoting the upliftment of women. While efforts to ensure that equal rights, equal access and equal opportunities for women, span the entire year, August represents an opportunity to shine a bright light on women's upliftment and empowerment.
- [Businesses in SA: It’s time to harness your power to create economic change](https://www.duomarketing.co.za/businesses-in-sa-its-time-to-harness-your-power-to-create-economic-change/): By Jessica Hawkey, Managing Director of redAcademy
- [DUO’s Consumer Tech division born from market demand](https://www.duomarketing.co.za/duo-launches-consumer-tech-division/): The launch of DUO Marketing + Communications' consumer tech division was a natural evolution born from organic growth within its diverse customer base reacting to market demands, says DUO's CEO Judith Middleton.
- [Optimising your journey from PR to Lead Generation for maximum impact](https://www.duomarketing.co.za/optimising-your-journey-from-pr-to-lead-generation-for-maximum-impact/): Judith Middleton
- [In the race to digital wallets, don’t forget cash](https://www.duomarketing.co.za/digital-wallets-dont-forget-cash/): Digital wallet use, especially in Africa, makes sense when so many people live in rural areas where there isn’t easy access to another way of accessing money, such as through ATMs. Bank of America predicts that by 2026, digital wallets will be used by more than 5.3-billion people, which is more than 50% of the world’s population. Other estimates suggest this number may even be as high as two-thirds of the world’s population, growth that is being driven by emerging markets, particularly African economies.
- [Knowing how to differentiate between AI and genuine communications intelligence](https://www.duomarketing.co.za/differentiate-between-ai-comms-intelligence/): At DUO, we believe in building strategic data-led campaigns for our clients that are measurable and trackable. Whether this is in the realm of digital marketing - and most of you have started your digital-led journeys with us - or various elements of content marketing multimedia across platforms, the ability to drive measurable business results is what gets us out of bed every morning.
- [DUO selected ‘Best Tech Focused PR & Digital Marketing Agency – Africa’ at GBI Awards](https://www.duomarketing.co.za/duo-africa-at-gbi-awards-2024/): DUO Marketing + Communications, a specialist provider of public relations and digital marketing services to B2B technology companies in Africa, has been selected as 'Best Tech Focused PR & Digital Marketing Agency - Africa' at the 2024 Global Business Insight Awards.

## Pages
- [Global Studio Draft](https://www.duomarketing.co.za/global-studio/): Near-perfect time zone alignment with the UK and Europe enables real-time collaboration.
- [Protected: DUO Marketing + Communications Reports](https://www.duomarketing.co.za/reports/)
- [From PR to lead generation](https://www.duomarketing.co.za/about/from-pr-to-lead-generation/): Our proven 21-step blueprint turns brand awareness into qualified leads and tangible ROI.
- [PR Tech Careers @ DUO](https://www.duomarketing.co.za/careers-duo/): Come with excellence;collaborate and grow intoextraordinary
- [Make it Matter](https://www.duomarketing.co.za/about/make-it-matter/): AI disruption. Endless formats. Tighter timelines. The pressure to do more is relentless. But more activity doesn't guarantee more impact. It just creates more noise.
- [Digital Marketing Services](https://www.duomarketing.co.za/digital-marketing-services/): DUO’s digital marketing services are designed to grow your brand’s online presence and drive business growth. We combine our deep tech industry knowledge with an understanding of digital platforms to ensure that your specific business challenges are solved. Our offerings include website development and maintenance social strategy, organic and paid social media management, PPC and other forms of Google advertising, SEO, podcasts, webinars and integrated digital campaigns.
- [Marketing Services](https://www.duomarketing.co.za/marketing-services/): Based in South Africa, our marketing services encompass strategy, messaging and branding, visual language and design, competitor and industry research, content generation, white paper and case study development, video production, infographics, advertising, media buying, and press office management, each tailored to meet the dynamic needs of our clients.
- [Communications Services](https://www.duomarketing.co.za/public-relations-services/): At the heart of our PR and Digital Marketing agency is the aim to provide measurable return on investment (ROI), which we achieve through aligning our Tech PR activities with the strategic roadmap in our public relations services. This is only possible with the backing of our commercial expertise, deep industry experience, excellent track record and established relationships with tech and business media in the region.
- [Home](https://www.duomarketing.co.za/): DUO Marketing + Communications is an SA-based tech PR and digital marketing agency founded in 2004, specialising in technology brands across South Africa and Sub-Saharan Africa.
- [AI Software Use Policy](https://www.duomarketing.co.za/ai-software-use-policy/): Generative AI has become a transformational technology and is increasingly useful. It should be actively used for research purposes as part of the PR and digital marketing toolkit. AI tools must be used responsibly to enhance our ability to serve our clients. However, the responsible use of AI must always be subject to human judgement and oversight to avoid bias, misuse, inadvertent risks of harm, and breaches of our contracted non-disclosure agreements. The following guidance on the use of generative AI in our work for clients is based on the PR Council Code of Ethics and Principles
- [Employer of Choice](https://www.duomarketing.co.za/about/employer-of-choice/): Employer of Choice
- [Case Studies](https://www.duomarketing.co.za/case-studies/): Data-driven client case studies. We interview your clients to extract the “before and after” story and metrics that prove your value to future prospects.
- [Newsroom](https://www.duomarketing.co.za/newsroom/): Our newsroom is a hub for industry trends, client announcements, and expert commentary on the evolving ICT landscape in Africa.
- [Privacy Policy](https://www.duomarketing.co.za/privacy-policy/): DUO Marketing + Communications respects your privacy and will not sell or make available in any way your personal information except where you have specifically asked us to. The nature of the services provided by DUO Marketing + Communications means that we may obtain certain information about you. This statement sets out the principles governing our use of your data. By registering to use the services and by using the DUO Marketing + Communications website generally, you agree to this use. Our general guidelines regarding the use of your data are as follows:
- [Terms & Conditions](https://www.duomarketing.co.za/terms-conditions/): Please read the information below carefully. If you access this site, you will be deemed to have read and accepted all of the terms and conditions presented in the Legal Notice.
- [PR Tech Careers @ DUO](https://www.duomarketing.co.za/pr-tech-careers-duo/): Are you smart, results oriented and passionate about tech? Do you enjoy exploring new opportunities and challenging yourself to be innovative and output focused for your clients? Are you excited about working in a dynamic environment that celebrates successes?If so, a career at DUO Marketing might be the perfect fit for you.
- [Contact](https://www.duomarketing.co.za/contact/): DUO is a specialist marketing agency based in South Africa, helping organisations grow their presence across both traditional and digital media. As one of the trusted marketing agencies in the region, we work with companies aiming to elevate their brand across South Africa and Sub-Saharan Africa. Whether you’re looking to establish your business and its leaders as industry experts, boost visibility, or drive web traffic and leads — our agency is here to help.
- [About](https://www.duomarketing.co.za/about/): DUO Marketing + Communications (DUO) was founded in 2004 by Judith Middleton. As a Director of the Cape IT Initiative (CITI) and one of the founding members that created South Africa’s first IT incubator, Bandwidth Barn, Judith realised the need for strong, affordable marketing and PR solutions for enterprises within the tech industry.

## Case Studies
- [Elevating the voice of South Africa’s internet industry: A case study on ISPA’s brand and messaging transformation](https://www.duomarketing.co.za/case-studies/ispas-brand-transformation/): The Internet Service Providers’ Association (ISPA) is a non-profit company and the officially recognised Industry Representative Body (IRB) for South Africa's internet sector. Founded in 1996, ISPA has been a driving force in shaping telecommunications policy, protecting consumer rights through mediation and takedown notices, and fostering technical innovation via the INX-ZA internet exchange points.
- [How an integrated digital marketing strategy helped Telviva maintain brand presence and strengthen its lead generation](https://www.duomarketing.co.za/case-studies/digital-marketing-telviva/): Since the inception of our partnership in 2020, DUO Marketing and Communications has worked closely with Telviva to fundamentally transform and elevate its brand. Initially, the core challenge was to consolidate several legacy telecommunications brands - including Connection Telecom, Fat Budgie, and AnD Communications - into a single, unified Telviva identity. 
- [Beyond the target: How DUO elevated Braintree’s brand and drove massive awareness](https://www.duomarketing.co.za/case-studies/braintrees-brand-awareness/): At DUO Marketing + Communications, we pride ourselves on delivering measurable results that move the needle. The annual review for our client, Braintree, is a prime example of a year focused on complementing highly successful public relations with digital campaigns to further strengthen brand awareness and credibility among key target audiences.
- [20 Years of Partnership: How DUO and Vox Built a Lasting Legacy of PR Success](https://www.duomarketing.co.za/case-studies/duo-and-vox-built-pr-success/): Over the past 20 years, the Vox brand has grown, evolved and adapted to market needs. The ongoing partnership with Vox over the years ensured DUO was also adapting their PR strategy to the business changes and changing media landscape. The long-standing partnership has been built on trust, shared goals and a commitment to telling Vox’s story in a way that resonates with its target audience in the enterprise and consumer markets. 
- [How PR and Digital Marketing helped position Braintree as a Microsoft Dynamics leader in Africa](https://www.duomarketing.co.za/case-studies/digital-helped-braintree/): Braintree is the largest Microsoft Dynamics company in Africa with a 27-year track record of successfully growing businesses with technology. DUO Marketing + Communications has consistently worked on building brand awareness for Braintree, highlighting insights and expertise through thought leadership content, awards, partnership announcements, and case studies. It worked.  
- [Evidence-based, strategic PR and marketing for Telviva helps build blueprint for future of communications](https://www.duomarketing.co.za/case-studies/strategic-pr-telviva/): The modern communications approach is a genuine 360-degree solution. As such, DUO provides Telviva with a full-service solution designed to enhance the company’s market presence, drive brand awareness, generate leads, and support sales efforts through strategic PR, content marketing, and digital campaigns. This is simply not possible without a genuine C-suite to C-suite strategic partnership and alliance – the antithesis of a transactional relationship. This is the story of Telviva’s success in the new age of PR.
- [DUO uses digital marketing and quality thought-leadership to strengthen Telviva’s brand](https://www.duomarketing.co.za/case-studies/duo-digital-marketing-telviva/): DUO Marketing & Communications provides Telviva with a full-service solution designed to enhance the company’s market presence, drive brand awareness, generate leads, and support sales efforts through strategic PR, content marketing, and digital campaigns.
- [Integrated digital marketing and PR campaign builds targeted brand awareness for Braintree](https://www.duomarketing.co.za/case-studies/digital-marketing-pr-braintree/): The digital marketing campaign for Braintree aimed to increase brand awareness and showcase the company as a leading Microsoft partner. The campaign was structured into two phases, utilising various media platforms and content strategies.
- [Ecentric: PR is the foundation for real return on investment through lead generation](https://www.duomarketing.co.za/case-studies/ecentric-pr-roi-leadgen/): Our client, Ecentric Payment Systems, is a leading payments provider which processes 20% of South Africa’s card transactions and serves as trusted payments partner to 65% of the JSE listed retailers, serving their in-person, online, mobile and omnichannel payments requirements.
- [Using integrated B2B and B2C PR to elevate Armata’s cybersecurity expertise and credibility](https://www.duomarketing.co.za/case-studies/armata-security-b2b-b2c-pr/): Segmenting communications into strictly B2B and B2C audience categories can become restrictive. Business decision-makers are themselves consumers, meaning that they are impacted not only by industry insights, but also by what they encounter on consumer platforms on a daily basis. DUO successfully bridged these worlds for Armata, delivering superb PR results and a requisite boost in brand awareness and credibility.
- [Strengthening brand credibility and driving lead generation for Telviva through PR and digital marketing](https://www.duomarketing.co.za/case-studies/brand-leadgen-using-pr-digital/): Since 2020, DUO has been working with Telviva - a South African market leader in cloud-based business communications - to strengthen the company's brand and credibility. Over the years, DUO has provided a full-service solution that has included public relations, traditional and digital marketing, website management and maintenance, SEO, banner and search ads, advertorials, digital advertising with online publishers, social media, blogs, case studies and more to drive business growth.
- [Amplifying Vox’s brand awareness with a targeted content strategy and media engagement approach](https://www.duomarketing.co.za/case-studies/amplifying-voxs-brand-awareness-with-a-targeted-content-strategy-and-media-engagement-approach/): Positioning Vox as a Leading Voice in South Africa's Tech Landscape
- [Building brand credibility and trust for a disruptive recruitment platform in 6 months](https://www.duomarketing.co.za/case-studies/building-brand-credibility-and-trust-for-a-disruptive-recruitment-platform-in-6-months/): One Degree is a disruptive digital hiring platform that was developed to accommodate the needs of contract-based working in the contemporary job market. DUO, a specialist technology PR and digital marketing agency, was contracted to help the new brand build a presence and profile in the industry.
- [Positioning the Altron brands](https://www.duomarketing.co.za/case-studies/positioning-the-altron-brands/): Listed South African technology company Altron was gearing up to launch Altron Digital Business, which would entail bringing its companies Altron Karabina and Altron Systems Integration together into a single entity. DUO Marketing managed all PR activities, Go-To-Markets and advertorials for the entities.
- [Proving the business case to showcase partnerships for future lead generation](https://www.duomarketing.co.za/case-studies/proving-the-business-case-to-showcase-partnerships-for-future-lead-generation/): DUO has partnered with redAcademy since its inception in 2022, initially providing B2B PR to build awareness and establish credibility for the new brand among the media and broader public, with a focus on quality thought leadership content that addressed South Africa’s shortage of critical skills, especially in the local technology sector, and the solutions that businesses could turn to.
- [How an effective partnership with DUO can take PR to new heights](https://www.duomarketing.co.za/case-studies/how-an-effective-partnership-with-duo-can-take-pr-to-new-heights/): Mukuru has helped underserved and unbanked customers along a journey of embracing digital financial solutions for two decades. Despite starting out as a remittance provider, Mukuru is undergoing an exciting evolution into a next-generation financial services platform with more than 16-million customers, offering a variety of financial products and services.
- [Mukuru adopts integrated digital campaign approach to maximise brand visibility and time of executives](https://www.duomarketing.co.za/case-studies/mukuru-adopts-integrated-digital-campaign-approach-to-maximise-brand-visibility-and-time-of-executives/): A leading next-generation financial technology (FinTech) company Mukuru, that offers affordable and reliable financial services to a customer base of over 13 million across Africa, Asia and Europe, was looking to enhance brand visibility in Southern Africa, while also maximising the time of busy executives.
- [Ecentric uses PR and Digital Marketing to build awareness and reach new markets](https://www.duomarketing.co.za/case-studies/ecentric-uses-pr-and-digital-marketing-to-build-awareness-and-reach-new-markets/): Launched in 1998, Ecentric Payment Systems is characterised by innovation and a strong culture of excellence. Fast forward to today, Ecentric now processes 20% of South Africa's card transactions and serves as a trusted partner to 65% of JSE-listed retailers- serving their in-store, online, mobile and omnichannel payment requirements. Ecentric approached DUO to elevate their brand through PR and digital marketing across South Africa.
- [Using PR and digital to build awareness of GhostDraft in South Africa](https://www.duomarketing.co.za/case-studies/using-pr-and-digital-to-build-awareness-of-ghostdraft-in-south-africa/): GhostDraft, a South African company, has established itself internationally - specifically in the insurance industry - but wanted to create a local presence across various sectors, to showcase their capabilities and expertise in Customer Communication Management (CCM). The company tasked DUO Marketing + Communications with creating brand recognition and credibility to strengthen awareness of GhostDraft's solutions in South Africa to enterprise C- Suite decision makers.
- [Using digital campaigns to raise awareness of new company leadership](https://www.duomarketing.co.za/case-studies/using-digital-campaigns-to-raise-awareness-of-new-company-leadership/): The challenge   Tactics   Results   Client feedback  
- [Frogfoot uses PR to highlight differentiators in competitive FNO market](https://www.duomarketing.co.za/case-studies/frogfoot-uses-pr-to-highlight-differentiators-in-competitive-fno-market/): Frogfoot Networks is a licensed open access fibre network provider. With 15 years’ experience in the telecoms industry and widely acknowledged for their technical excellence, Frogfoot intends to play a pivotal role in the growth of fibre to the business and home in South Africa.
- [Building B2B brand awareness for Mukuru using a commercially aligned  PR content strategy](https://www.duomarketing.co.za/case-studies/building-b2b-brand-awareness-for-mukuru-using-a-commercially-aligned-pr-content-strategy/): Mukuru 12 month annual review.
- [Using authentic, quality content from industry experts  to create brand awareness and building credibility for Vox](https://www.duomarketing.co.za/case-studies/using-authentic-quality-content-from-industry-experts-to-create-brand-awareness-and-building-credibility-for-vox/): Vox 12 month annual review.
- [Using LinkedIn to drive brand awareness among high-value audiences](https://www.duomarketing.co.za/case-studies/using-linkedin-to-drive-brand-awareness-among-high-value-audiences/): Telviva is a regional market leader in cloud-based communications for business. Seamlessly integrating voice, video and chat in one intelligent platform, Telviva enables businesses to have better quality conversations with customers, suppliers and staff.
- [Using PR and digital marketing to build a new tech brand](https://www.duomarketing.co.za/case-studies/using-pr-and-digital-marketing-to-build-a-new-tech-brand/): DUO used traditional public relations as well as digital marketing in order to build brand awareness for Parket, a local technology company that uses the Internet of Things and the cloud to deliver a turnkey, contactless and cashless parking solution.
- [Using integrated marketing and communications for brand elevation and lead generation](https://www.duomarketing.co.za/case-studies/using-integrated-marketing-and-communications-for-brand-elevation-and-lead-generation/): DUO provided a full service marketing and communications solution to help position Telviva as a market leader in cloud-based unified communications and collaboration (UC&C) and contact centre solutions for businesses, as well as to drive referral web traffic and lead generation.
- [Brand elevation among high-value audiences through targeted LinkedIn advertising](https://www.duomarketing.co.za/case-studies/brand-elevation-among-high-value-audiences-through-targeted-linkedin-advertising/): Telviva, formerly Connection Telecom, is a market leader in cloud-based communications for business. DUO used PR and digital marketing to help consolidated multiple business identities into a single brand.
- [Building B2B and consumer brand awareness through quality PR content and interviews](https://www.duomarketing.co.za/case-studies/building-b2b-and-consumer-brand-awareness-through-quality-pr-content-and-interviews/): Vox is a market-leading end-to-end integrated ICT and infrastructure provider and telecommunications company. With quality content, media interviews and feature participation, DUO builds Vox’s brand in SA to business, consumer and technology media. Profiling the CEO and other key spokespeople further highlighting Vox’s expertise.
- [Africa media distribution trial for Everlytic](https://www.duomarketing.co.za/case-studies/africa-media-distribution-trial-for-everlytic/): Everlytic is a digital messaging platform that helps businesses communicate personally, reliably, and automatically using bulk email, SMS, and voice broadcasting – at scale. The company has extended its channel partnership programme across Africa, and was looking to amplify this news across the region.
- [Africa media distribution trial for Altron Karabina](https://www.duomarketing.co.za/case-studies/africa-media-distribution-trial-for-altron-karabina/): Altron Karabina, a leading technology solutions provider across Africa and the Middle East, earned the much-coveted Windows Server and SQL Server Migration to Microsoft Azure Advanced Specialization, and wanted to publicise this news across the broader African region.
- [Using PR to build broad brand awareness for Mukuru](https://www.duomarketing.co.za/case-studies/using-pr-to-build-broad-brand-awareness-for-mukuru/): Mukuru, a leading money transfer and remittance services provider, approached DUO to help elevate the brand and its offerings in South Africa to relevant high-value audiences, and to establish the company's position as the thought-leaders in money transfer solutions.
- [Using quality content to build brand awareness for Everlytic](https://www.duomarketing.co.za/case-studies/using-quality-content-to-build-brand-awareness-for-everlytic/): Everlytic is a digital messaging platform that helps businesses communicate personally, reliably, and automatically using bulk email, SMS, and voice broadcasting – at scale. Everlytic approached DUO to assist with building the brand in South Africa to marketing and advertising media, and raise the media profile of the MD and other key spokespeople.
- [Using media interviews to achieve brand recognition](https://www.duomarketing.co.za/case-studies/using-media-interviews-to-achieve-brand-recognition/): INOVO offers contact centres a flexible way to service customers across any channel – all with a view to transforming CX, saving costs and driving efficiency and profitability. The company approached DUO to help drive brand awareness, build the profile of key spokespeople in the media, and to establish the business as a market leader in its field.
- [Using quality PR content to drive Pan-African brand visibility](https://www.duomarketing.co.za/case-studies/using-quality-pr-content-to-drive-pan-african-brand-visibility/): Mukuru, a leading money transfer and remittance services provider, approached DUO to help elevate the brand and its offerings in South Africa to relevant high-value audiences, and to establish the company's position as the thought-leaders in money transfer solutions.
- [Using PR to strengthen Telviva’s market leadership position](https://www.duomarketing.co.za/case-studies/using-pr-to-strengthen-telvivas-market-leadership-position/): Telviva, formerly Connection Telecom, is a market leader in the public cloud-based communications business was looking to re-establish and strengthen its market leadership position in South Africa, as well as elevate the brand and position themselves as thought-leaders in the local cloud-based communications sphere.
- [Growing brand awareness through thought leadership and targeted media engagements](https://www.duomarketing.co.za/case-studies/growing-brand-awareness-through-thought-leadership-and-targeted-media-engagements/): Vox, a long-standing client of DUO Marketing + Communications, was looking to continue building and maintaining brand awareness around their business-to-business (B2B) offerings, and educate the market about the company’s solutions and unique selling propositions.
- [Brand-building through newsjacking for The Social Collective](https://www.duomarketing.co.za/case-studies/brand-building-through-newsjacking-for-the-social-collective/): The Social Collective, a data monitoring and evaluation company, appointed DUO Marketing + Communications to assist with raising their brand visibility in the broader South African market, as well as to potential customers in various sectors, including technology and government.
- [Driving B2B marketing with white papers](https://www.duomarketing.co.za/case-studies/driving-b2b-marketing-with-white-papers/): Our long-standing client Vox, was looking to to highlight its extensive range of products and services, which are ideal to equip businesses and individuals with the right connectivity, devices and digital services required for an efficient and productive remote working environment.
- [Strengthening brand equity for a leading South African software consultancy](https://www.duomarketing.co.za/case-studies/strengthening-brand-equity-for-a-leading-south-african-software-consultancy/): Altron Karabina was looking to boost engagement of current and potential customers with the brand, in order to raise awareness about the company and its area of expertise, and to position business unit leads and other experts within the business as thought and industry leaders.
- [Fuzzy Logic, entrusted the enhancement and elevation of its brand to DUO](https://www.duomarketing.co.za/case-studies/fuzzy-logic-entrusted-the-enhancement-and-elevation-of-its-brand-to-duo/): How PR helped Fuzzy Logic, a games, augmented reality (AR) and apps developer, to build brand awareness, educate audiences on AR and its possibilities, and position the business, as well as its founder as experts in the field.
- [Growing the Office of the Consul of Japan’s presence on Facebook](https://www.duomarketing.co.za/case-studies/growing-the-office-of-the-consul-of-japans-presence-on-facebook/): The Office of the Consul of Japan in Cape Town tasked DUO Marketing + Communications (DUO) with growing their Facebook community over a three-month period.
- [PR and Digital Marketing – a match made in heaven](https://www.duomarketing.co.za/case-studies/pr-and-digital-marketing-a-match-made-in-heaven/): With the lines between PR, marketing and digital campaigns becoming increasingly blurred, we have found that creating and implementing an integrated strategy is the key to truly successful brand elevation, lead generation and recruitment.
- [Building valuable relationships with industry-leading media](https://www.duomarketing.co.za/case-studies/building-valuable-relationships-with-industry-leading-media/): DUO Marketing + Communications (DUO) was tasked with launching Vox's IoT solutions to the media and achieved a 100% media turnout.
- [Broadening the recruitment drive using digital](https://www.duomarketing.co.za/case-studies/broadening-the-recruitment-drive-using-digital/): We helped a client in the fintech space to run a digital recruitment campaign as a more cost-effective alternative to traditional talent search methods.
- [Building a social media presence in SA for a major Embassy](https://www.duomarketing.co.za/case-studies/building-a-social-media-presence-in-sa-for-a-major-embassy/): The key highlight has to be the exceptional growth in the number of page followers, as well as the increase in content reach and engagement.
- [Building an authentic and impactful presence in Africa](https://www.duomarketing.co.za/case-studies/building-an-authentic-and-impactful-presence-in-africa/): DUO was tasked with helping the business audience get a better understanding of how technology solves business challenges and provide a competitive edge.
- [Results from PR investment: Veeam 2019 case study](https://www.duomarketing.co.za/case-studies/results-from-pr-investment-veeam-2019-case-study/): DUO Marketing + Communications was appointed as the PR agency in South Africa, tasked to ensure that then, relatively unknown Veeam, become a significant brand in the South African market to the channel and businesses.
- [Building brand equity for a growing MarTech client](https://www.duomarketing.co.za/case-studies/building-brand-equity-for-a-growing-martech-client/): PR was used to support brand elevation by highlighting the company’s expertise through the use of thought-leadership and opinion content, as well as key media interviews, and highly relevant speaking opportunities.
- [Using PR to build brand awareness and credibility in the local market for Paygate before it was acquired by a global investor](https://www.duomarketing.co.za/case-studies/using-pr-to-build-brand-awareness-and-credibility-in-the-local-market-for-paygate-before-it-was-acquired-by-a-global-investor/): DUO was tasked with building awareness of the PayGate brand and establishing credibility in the local market.
- [Using PR to drive awareness of IDU amongst local financial directors](https://www.duomarketing.co.za/case-studies/using-pr-to-drive-awareness-of-idu-amongst-local-financial-directors/): DUO started working with idu to help support its drive for awareness among key influencers in large organisations, particularly financial directors.
- [Vox partners with DUO for an integrated marketing campaign to drive sales](https://www.duomarketing.co.za/case-studies/vox-partners-with-duo-for-an-integrated-marketing-campaign-to-drive-sales/): Vox Telecom, one of South Africa’s largest independent voice and data service providers, asked DUO to take on a growing online marketing portfolio for them.
- [Reinforcing the Gartner Symposium’s positioning as most important local gathering of CIOs and IT Execs](https://www.duomarketing.co.za/case-studies/reinforcing-the-gartner-symposiums-positioning-as-most-important-local-gathering-of-cios-and-it-execs/): DUO was tasked with reinforcing Gartner Symposium/ITxpo Africa's positioning as the most important local gathering of CIOs and senior IT executives.
- [QlikView](https://www.duomarketing.co.za/case-studies/qlikview/): Objectives To promote QlikView South Africa and feed international releases into the local media. Result DUO Marketing and Communications has worked with QlikView SA to ensure that international pieces receive local coverage, liaising with the international press team throughout the year. One of the pieces we wrote for the local market, entitled “Business Lessons Learnt from the Zebra and the Giraffe” received not only extensive media coverage, but was also sent to global spokespeople to adapt and distribute in international markets. Highlights The company has had excellent results in print media, as well as online, with its target audience. They were featured on sites and in publications such as ITWeb, Iweek, Business Day and Silicon Cape, where DUO runs a successful blog for local spokesperson Davide Hanan.  
- [Using a highly targeted PR campaign to build and strengthen awareness of the 1Stream brand](https://www.duomarketing.co.za/case-studies/using-a-highly-targeted-pr-campaign-to-build-and-strengthen-awareness-of-the-1stream-brand/): Creating awareness – and interest – in a new brand, offering solutions in a new industry, required a highly-targeted PR campaign in select industry publications and platforms.
- [Using PR content marketing and social media to help wiGroup build its brand](https://www.duomarketing.co.za/case-studies/using-pr-content-marketing-and-social-media-to-help-wigroup-build-its-brand/): wiGroup called on DUO to assist it with its brand elevation efforts, starting with a traditional PR campaign, and evolving to include a broad-reaching content marketing and social media campaign to reach key influencers.
- [Using PR to launch Amazon’s customer service centre in SA](https://www.duomarketing.co.za/case-studies/using-pr-to-launch-amazons-customer-service-centre-in-sa/): DUO was called in to assist the company with launching its first customer service centre in Africa whilst managing the expectations of local media and the general public.
- [Rubric uses PR and digital marketing to establish and build its brand in SA](https://www.duomarketing.co.za/case-studies/rubric-uses-pr-and-digital-marketing-to-establish-and-build-its-brand-in-sa/): Rubric enlisted DUO’s services to establish its brand and build its profile in South Africa. A big task for the communications campaign was to distinguish Rubric from the local cottage industry.
- [Helping Veeam reposition its brand in the South African market](https://www.duomarketing.co.za/case-studies/helping-veeam-reposition-its-brand-in-the-south-african-market/): DUO uses thought-leadership content, and media introductions and interviews to reposition company positioning and messaging.
- [DUO tasked with generating maximum visibility and sales for the Gartner Symposium/ ITxpo 2014](https://www.duomarketing.co.za/case-studies/duo-tasked-with-generating-maximum-visibility-and-sales-for-the-gartner-symposium-itxpo-2014/): DUO was tasked with generating maximum visibility for the event through media relations, digital marketing and a business media partnership.
- [CloudGate uses PR, marketing and social media to launch in the local market](https://www.duomarketing.co.za/case-studies/cloudgate-uses-pr-marketing-and-social-media-to-launch-in-the-local-market/): CloudGate’s MD and co-founder, Brian Timperley, approached B2B Marketing & PR specialist DUO Marketing to launch his newest innovation.
- [Nomanini turns to PR to build brand recognition and credibility in competitive market](https://www.duomarketing.co.za/case-studies/nomanini-turns-to-pr-to-build-brand-recognition-and-credibility-in-competitive-market/): DUO Marketing + Communications began a three-month trial with Nomanini - Cape Town-based creator of an innovative mobile Point of Sale service platform for facilitating cash transactions in emerging markets.
- [DUO helps Framework One distil key brand messaging and differentiators](https://www.duomarketing.co.za/case-studies/duo-helps-framework-one-distil-key-brand-messaging-and-differentiators/): Business process automation specialist Framework One was selected to participate in Knife Capital’s Grindstone Accelerator programme. If it was to grow and get noticed, Framework One would have to work on clarifying it’s purpose and distilling its messaging to something that the average business person would understand.
- [Stone Three uses PR to build broad brand visibility and credibility in SA](https://www.duomarketing.co.za/case-studies/stone-three-uses-pr-to-build-broad-brand-visibility-and-credibility-in-sa/): Software engineering and technology firm Stone Three approached DUO Marketing + Communications to help update its brand and kick off a national PR campaign.
- [Using social media to differentiate Huawei Enterprise in the local market and building the second-largest country following outside of China](https://www.duomarketing.co.za/case-studies/using-social-media-to-differentiate-huawei-enterprise-in-the-local-market-and-building-the-second-largest-country-following-outside-of-china/): Huawei Enterprise, a business group of global ICT solutions provider Huawei, approached DUO to build their visibility across their social media and other digital PR platforms.
- [Using PR to drive broad visibility & drive leads for the Gartner Symposium/ITxpo](https://www.duomarketing.co.za/case-studies/using-pr-to-drive-broad-visibility-drive-leads-for-the-gartner-symposium-itxpo/): The series of eight global Gartner Symposium/ITxpos are positioned as the world’s most important gatherings of CIOs, senior IT executives, industry thought leaders and tech service providers.
- [Redesigning a corporate website to ensure it reflects the brand promise of simplicity](https://www.duomarketing.co.za/case-studies/redesigning-a-corporate-website-to-ensure-it-reflects-the-brand-promise-of-simplicity/): DUO proposed copy treatment throughout all the elements to make the text inviting to read. We made the copy shorter and split it up into bite-size pieces with intriguing headlines and sub-headings to break it up.
- [Nomanini – a journey of two years](https://www.duomarketing.co.za/case-studies/nomanini-a-journey-of-two-years/): July 2016 market the two-year mark of our PR partnership with Nomanini. Our key role was to ensure that PR messaging was aligned with strategic shifts in the company, and that media understood that the business was evolving.
- [Vox uses PR and digital marketing to launch new projects, highlight CSI](https://www.duomarketing.co.za/case-studies/vox-uses-pr-and-digital-marketing-to-launch-new-projects-highlight-csi/): Long-standing client tasks DUO with providing PR for the launch of several new projects, ongoing CSI programmes, as well assistance with SEO, pay per click and digital marketing.

## Logos
- [Ecentric](https://www.duomarketing.co.za/logo/ecentric/)
- [redAcademy](https://www.duomarketing.co.za/logo/redacademy/)
- [Braintree](https://www.duomarketing.co.za/logo/braintree/)
- [Mukuru](https://www.duomarketing.co.za/logo/mukuru/)
- [Huawei](https://www.duomarketing.co.za/logo/huawei/)
- [VOX](https://www.duomarketing.co.za/logo/vox/)
- [RedPanda Software](https://www.duomarketing.co.za/logo/redpanda-software/)
- [Frogfoot](https://www.duomarketing.co.za/logo/frogfoot/)
- [Telviva](https://www.duomarketing.co.za/logo/telviva/)

## Team
- [Joanna Oosthuizen](https://www.duomarketing.co.za/team/joanna-oosthuizen/)
- [Astrid de la Rey](https://www.duomarketing.co.za/team/astrid-de-la-rey/)
- [Lindiwe Maphumulo](https://www.duomarketing.co.za/team/lindiwe-maphumulo/)
- [Tankiso Motsoeneng](https://www.duomarketing.co.za/team/tankiso-motsoeneng/)
- [Phoebe Opperman](https://www.duomarketing.co.za/team/phoebe-opperman/)
- [Charles Middleton](https://www.duomarketing.co.za/team/charles-middleton/)
- [Silvia Kabita](https://www.duomarketing.co.za/team/silvia-kabita/)

## Testimonials
- [ISPA](https://www.duomarketing.co.za/testimonial/ispa/): As we wrap up the ISPA rebrand, website refresh and communications strategy refresh project, I’d like to express my wholehearted gratitude for all the work the DUO team put into this. It’s added huge value. It has been a pleasure working with a team of professionals who patiently and diligently led the ISPA team through the process. You’re a bunch of rockstars!
- [Vox: Whitepaper](https://www.duomarketing.co.za/testimonial/vox-whitepaper/): DUO’s ability to combine strategic thinking with strong execution is the reason why our relationship has survived two decades and once again they have outdone themselves. They assisted us in compiling a whitepaper on Intelligent Connection: The Future of Home Wi-Fi, where they once again took the time to understand our business, translated complex concepts into clear, compelling content, and delivered a polished and informative document. Most importantly, the whitepaper directly contributed to two confirmed sales. A great return on investment and we are already working on our next whitepaper!
- [Braintree](https://www.duomarketing.co.za/testimonial/braintree-4/): Our relationship has grown and allowed us to explore more ideas and options for how we can combine marketing efforts instead of looking at things as being done by 2 separate entities.
- [SOLA](https://www.duomarketing.co.za/testimonial/sola/): We've worked with DUO on a wide range of comms channels from PR, crisis comms and digital advertising and we've found them to be a highly proactive, specialist and skilled team. We've seen them as an extension of our team rather than an agency partner and have got incredible value out of working together on projects for SOLA Group.
- [Braintree](https://www.duomarketing.co.za/testimonial/braintree-3/): super detailed and never lacking - they always "overdo" it, which is a huge plus for clients like us. It literally feels like DUO is an extension of our own team.
- [GhostDraft](https://www.duomarketing.co.za/testimonial/ghostdraft-3/): Over the last year, DUO has enabled us to achieve exposure in the South African market to audiences we could never have reached otherwise. Your extensive networks in the tech media industry, your insightful contributions to our articles and thought leadership pieces, your proactive management of our monthly goals and targets, and your wise guidance to us as we embark on our PR journey have all been invaluable.
- [Lindsay Cowan](https://www.duomarketing.co.za/testimonial/lindsay-cowan/): DUO Marketing has played an instrumental role in shaping and differentiating our brand voice and narrative in the South African market over the past six months. DUO’s strategy and support enabled us, as a new start-up, to not just disrupt but cut through the clutter of a very competitive category.
- [Mukuru](https://www.duomarketing.co.za/testimonial/mukuru-2/): DUO surpassed all goals and raised brand awareness and recognition as Mukuru shifted from being remittance-led to a leading next-generation financial services platform. DUO secured a record 221 pieces of coverage over 12 months through high quality thought leadership content. In addition, securing 45 broadcast interviews, media features and speaker slots – and submitting Mukuru for a high-profile award, which we won. All this affirmed Mukuru’s position as a key entity in the fintech industry
- [Braintree](https://www.duomarketing.co.za/testimonial/braintree-2/): Working with DUO Marketing for our media training was a game-changer. They guided us through realistic scenarios, such as crisis management, emphasising the importance of measured responses. For team members new to media interactions, the session was engaging and built confidence. Team members shared their experiences, saw glimpses of how thought leadership is developed, and now understand the value of DUO's expertise. We feel reassured that our PR activities are in capable hands, making DUO an invaluable partner.
- [Vox](https://www.duomarketing.co.za/testimonial/vox-2/): The fact that the Vox/ DUO relationship spans almost two decades signifies how working with Duo has been a game changer for the Vox brand. The team has a very clear understanding of the company culture and its needs, as well as an excellent understanding of the ICT industry. Their commitment to excellence, accountability and responsibility aligns perfectly with the Vox values and it’s the perfect recipe for a mutually successful and respectful relationship.
- [redAcademy](https://www.duomarketing.co.za/testimonial/redacademy-2/): DUO's deep understanding of the technology sector, media relations and professional approach to communications has brought our impact and success stories to the forefront with our target audience, supporting redAcademy in sharing a new way for youth to enter skilled careers in tech. It is wonderful to partner with an organisation that understands our vision and values so deeply, the DUO team are a true pleasure to work with.
- [Insights Consulting](https://www.duomarketing.co.za/testimonial/insights-consulting/): We were seeking a PR partner that takes the time to understand our company, products, services and culture. DUO went the extra mile to ensure they are always informed and aligned to our fast paced IT industry. They offered training upfront which helped us understand PR processes and the media world in general. Their experience, professionalism and connections in the media have given us the additional exposure in a competitive market we were seeking.
- [Braintree](https://www.duomarketing.co.za/testimonial/braintree/): Braintree has been working in unison with DUO for a number of years, strategically on the Brand and public relations elements of marketing the business. DUO is a strategic part of the marketing team, the direction, intent and strategic guidance and professional deliverables speaks for itself based on the statistics of the Deeply Rooted Digital Campaign. I look forward to our ongoing engagements and tactical success
- [Armata](https://www.duomarketing.co.za/testimonial/armata/): Through generation of outstanding media exposure, we managed to raise Armata’s profile as an influential thought leader in the cyber security space in South Africa across the consumer, SMME and enterprise space. Furthermore, we have managed to forge excellent media relationships that have resulted in us being regularly approached to comment on key industry-related issues and as such have had the privilege to be interviewed by high-profile journalists across leading TV, radio and digital news platforms.
- [GhostDraft](https://www.duomarketing.co.za/testimonial/ghostdraft-2/): I’m writing to thank you for the outstanding work that you and your colleagues at DUO Marketing have done for us over the past year of our engagement with you. When we set out on our contractual journey with DUO, you identified the need for a campaign that was focussed on building recognition of the GhostDraft brand, as a precursor to specific lead generation activities. And that is exactly what you achieved for us: the statistics as measured through our social media and web presence are clear and gratifying.
- [GhostDraft](https://www.duomarketing.co.za/testimonial/ghostdraft/): Over the last year, DUO has enabled us to achieve exposure in the South African market to audiences we could never have reached otherwise. Your extensive networks in the tech media industry, your insightful contributions to our articles and thought leadership pieces, your proactive management of our monthly goals and targets, and your wise guidance to us as we embark on our PR journey have all been invaluable.
- [redAcademy](https://www.duomarketing.co.za/testimonial/redacademy/): Having worked with DUO since the inception of redAcademy has been instrumental in the communication and market awareness of pioneering a new way for organisations to obtain ICT talent.
- [Mukuru](https://www.duomarketing.co.za/testimonial/mukuru/): DUO has been the trusted partner to Mukuru for B2B PR support since 2020. In 2023, the partnership with DUO was strengthened and affirmed with a restructure of the DUO team and streamlining of communications. As a result, exceptional results were achieved for our business. DUO surpassed all goals and raised brand awareness and recognition as Mukuru shifted from being remittance-led to a leading next-generation financial services platform. DUO secured a record 221 pieces of coverage over 12 months through high quality thought leadership content. In addition, securing 45 broadcast interviews, media features and speaker slots – and submitting Mukuru for a high-profile award, which we won. All this affirmed Mukuru’s position as a key entity in the fintech industry. In light of this demonstrated success, DUO will continue their efforts on behalf of Mukuru in the wider African market and include B2C content in their offering.
- [One Degree](https://www.duomarketing.co.za/testimonial/one-degree/): DUO Marketing has played an instrumental role in shaping and differentiating our brand voice and narrative in the South African market over the past six months. DUO’s strategy and support enabled us, as a new start-up, to not just disrupt but cut through the clutter of a very competitive category. Led by Judith, her exceptional team consistently went above and beyond to provide opportunities and insight that supported in achieving meaningful and authentic brand awareness and brand equity. Thank you for your dedication, guidance and passion in all that you do. You've been invaluable partners to our business.
- [Gartner](https://www.duomarketing.co.za/testimonial/gartner/): We’ve worked with DUO for three years now to represent us at the annual Gartner Symposium/ITxpo Africa in Cape Town. Over this time, we’ve come to associate DUO with excellent delivery. They’re always on their game and it’s a pleasure to get things before you’ve even asked for them. The digital services they’re able to offer us over and above traditional media relations also helped us to grow delegate numbers. It’s great to have their support and we’d be happy to recommend them as a partner.
- [Veeam Software](https://www.duomarketing.co.za/testimonial/veeam-software/): As a global company, we value DUO’s approach of looking for really creative and valuable PR opportunities at a local country level. Our DUO account manager is always in contact with the Veeam South African team, which is extremely important for building up a local pipeline of relevant news, generating new angles and strong coverage results. With DUO’s productive exchange of ideas, strategic input, autonomy, responsiveness and access to the local press, we’re looking forward to our further fruitful collaboration with the agency.
- [Gartner Africa](https://www.duomarketing.co.za/testimonial/gartner-africa/): We appointed DUO again this year to represent Gartner at the Gartner Symposium/ITxpo Africa 2013 in Cape Town. They delivered more than 100 published media articles, secured 20 journalists to attend, managed analysts and media at the event, secured a media partnership with Daily Maverick and provided us with digital solutions never used before to grow delegate numbers. Their PR knowledge and skills greatly contributed to a successful Gartner Symposium/ITxpo Africa 2013 and we’d be happy to recommend them as a partner.
- [Vox Telecom](https://www.duomarketing.co.za/testimonial/vox-telecom/): Vox’s relationship with DUO Marketing extends to almost two decades where they have played a significant role in establishing an excellent relationship between Vox and its key stakeholders whilst successfully growing the company’s public profile.
- [PayGate](https://www.duomarketing.co.za/testimonial/paygate/): We’ve seen a direct correlation between PR publicity and an increase in our website traffic from the the exposure that DUO has consistently secured for us in influential media. Their immersion in our business and excellent writing creates a strong but effortless partnership that is getting us results.
- [idu](https://www.duomarketing.co.za/testimonial/idu/): idu Software has worked with DUO since June 2009. During this time they have gained great insight and understanding into our business and industry. They consistently deliver high quality news articles that are relevant to our business and gain quality media coverage. They are always driving us to deliver new and fresh content, and continuously present new opportunities for us to build brand awareness. One of our key success areas is the regular column we contribute to ASA Magazine, as this publication targets our customer profile directly. Articles in this publication have generated direct leads for our business. Other media coverage that we are particularly proud of include an appearance on Summit TV and articles in other highly regarded publications like the Business Day, and Sunday Times, as well as online channels including the Mail & Guardian Thought Leader Blog.
- [CloudGate](https://www.duomarketing.co.za/testimonial/cloudgate/): We have a lot of customers, suppliers and even competitors asking how we get so much media coverage. DUO has ensured that our presence exceeds our size tenfold.
- [Insight Consulting](https://www.duomarketing.co.za/testimonial/insight-consulting/): We were seeking a PR partner that takes the time to understand our company, products, services and culture. DUO went the extra mile to ensure they are always informed and aligned to our fast paced IT industry.
- [1Stream](https://www.duomarketing.co.za/testimonial/1stream/): We have been working with DUO for 6 years now. The team produces a consistent flow of high-quality PR content that brings in a steady stream of leads. They understand what our business goals are and how PR can help us achieve them. This year, the team helped us refine our positioning and messaging so that we are able to talk to our target audience in a fresh and compelling way.
- [Fuzzy Logic](https://www.duomarketing.co.za/testimonial/fuzzy-logic/): We couldn’t hope for a better marketing/PR partner and can only imagine scaling our engagement with them in the future.
- [VOX](https://www.duomarketing.co.za/testimonial/vox/): To say that DUO Marketing + Communications works for Vox would be absurd! They are more than partners and service providers – but rather part of the Vox family. They embody the same values as Vox and have a very thorough understanding of our culture and the messaging that we want to get to our market. To know that they are just as passionate about our business as we are, proves that we made the right choice when we teamed up with them. DUO is made up of a bunch of motivated professionals who continuously strive for the best results and I would recommend them to any business wanting to put their PR into “Partnership Relations”.
- [Junk Mail Digital Media](https://www.duomarketing.co.za/testimonial/junk-mail-digital-media/): DUO Marketing is a professional, efficient, and friendly company to do business with. They get the job done brilliantly and are supportive, creative and proactive. I’m glad we have the opportunity to work with them on our PR content and have really enjoyed working with their team. All our PR requirements and projects are covered by a very helpful team and I feel we are well looked after. DUO Marketing secured fantastic radio interviews and coverage for us and their attention to detail ensures everyone involved are well briefed and taken care of throughout the entire process. I am looking forward to working with them on our future PR campaigns

## Job Openings
- [Senior Digital PR Campaign & Growth Specialist](https://www.duomarketing.co.za/jobs/senior-digital-marketing-specialist/): We are seeking a results-oriented Senior Digital PR Campaign & Growth Specialist to join our fully remote team. This is a hands-on execution role for a communicator or marketer who is a digital native, and lives in the dashboards of Google, LinkedIn, and other popular social media platforms.
- [Senior Account Manager: Tech PR](https://www.duomarketing.co.za/jobs/senior-pr-and-digital-account-manager/): To apply, send through your CV, qualifications, references and a recent payslip via the application form below.
- [Account Manager: Tech PR](https://www.duomarketing.co.za/jobs/pr-account-manager/): To apply, send through your CV, qualifications, references and a recent payslip via the application form below.

## Listing Items/Components
- [Team Careers](https://www.duomarketing.co.za/?jet-engine=team-careers)
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- [Testimonials Listing for Services](https://www.duomarketing.co.za/?jet-engine=communication-2)
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- [Client Logos for Services](https://www.duomarketing.co.za/?jet-engine=communication)