Social media is no longer a fad, but a vital part of any organisation’s marketing and communications mix. Having a presence on social media provides an authentic voice for a business, not only to raise brand awareness but to amplify PR and marketing efforts, drive referral traffic and generate potential leads.

We do this through a variety of services, including an initial digital asset audit, to better understand your existing accounts and how they fare against what competitors are doing. This helps identify who your audiences are, and what content themes they are more open to engaging with. Alternatively, we can help your brand establish a presence by setting up and populating company profiles across popular social media platforms.

We then develop content calendars that are in line with business priorities, schedule posts for publishing following approval, and community manage and moderate accounts, with query escalation as required.

We can further assist brands with social media advertising campaigns across platforms, including LinkedIn, Facebook, Instagram and Twitter. These campaigns can either be aimed at growing and nurturing the brand’s social media following, or get fans to visit company websites or landing pages, subscribe to newsletters; download research material, or to enquire about new products or services.

Examples of work:

• Building a social media presence in SA for a major Embassy