The rise of B2B influencers on LinkedIn

B2B influencers on LinkedIn

Although most of us know influencers from a consumer perspective, thanks to TikTok and Instagram for example, we are now seeing the rise of LinkedIn B2B influencers. More and more companies discover that experts in their industry can help them sell to other companies. And at the same time, a lot of B2B companies have […]

Dear stranger on LinkedIn…

PR, public relations, marketing, digital marketing, PR, tech specialists, PR for tech companies, Linkedin, social media

  For the most part, these requests have been made by complete strangers, people who don’t even work in the same industry as me, and who, under any normal circumstance, would have no reason to walk up to me at a networking event, and introduce themselves. And I know, that we don’t always connect with […]