Public Relations Services & Communications
The DUO Marketing team is made up of Tech PR professionals, dedicated to building brand visibility in targeted digital platforms and print publications for our clients in the technology sector.
We employ both traditional and digital PR strategies, carefully curated by experts to achieve the best results, locally and internationally through our partnership with Plexus.
At the heart of our PR and Digital Marketing agency is the aim to provide measurable return on investment (ROI), which we achieve through aligning our Tech PR activities with the strategic roadmap. This is only possible with the backing of our commercial expertise, deep industry experience, excellent track record and established relationships with tech and business media.
Strategy
Our strategic approach focuses on aligning your business objectives with public relations services and digital marketing activities. We’ll delve into your business and marketplace to create a comprehensive roadmap for successful brand elevation. We immerse ourselves in your business to become experts to create a strategic marketing and public relations services communications blueprint. We understand the importance of aligning PR and marketing activities to business objectives to show real value and return on investment (ROI). This is why our full range of communications services starts with a deep understanding of your business, your technology; solutions and goals.
- Developing a holistic marketing strategy and plan.
- Aligning and amplifying opportunities, where a marketing strategy already exists.
- Creating digital campaigns that drive brand awareness.
- Delivering internal marketing campaigns to drive loyalty and trust.
- Identifying what to prioritise on a budget.
- Measuring the impact of your investment and who to hold accountable at critical milestones.
- Clarifying what critical elements are required to elevate your brand effectively
- Identifying which tools, platforms and messaging to use
- Identifying when the best time is to launch a product or solution
- Reporting to the Board and shareholders to ensure that they understand the value of your investment
Content Creation
Content is king at DUO. All good PR and digital marketing starts with good quality content. Our creative team, led by award-winning writers that include former IT journalists, and editors of leading tech and business magazines, excel in producing engaging, original content tailored to your brand’s voice and commercial objectives.
From press releases, thought leadership articles, to customer case studies, we craft original content that educates your audience and highlights your business’s expertise and differentiation in the industry. Our goal is to produce quality published media articles to boost brand credibility and enhance your SEO. Our content strategies are informed by deep industry insights and aim to position your tech company as an authoritative thought leader in its field.
While DUO is excited about the rise of generative AI and the role that it has to play in the evolution of content creation, we are fully aware of the negative impact of over-reliance on such content when it comes to SEO, and that there is no substitute for original, thoughtful content that adds value to the lives of readers. Please read our AI policy here
Media Relations
Effective media relations are essential for successful communication strategies. Our experienced team ensures your news resonates with the right audience through meticulously crafted content, media briefings, and relationships with key journalists and media outlets. We closely work with selected Tier 1 publications to secure coverage and ensure that your brand, company news, and messaging are conveyed in a positive, consistent and credible manner.
Additionally, we manage everything from media release examples to expertly training your team on how to communicate effectively with the media, ensuring your brand maintains a positive image in the public.
Crisis management
Crisis management is the process by which an organisation deals with a disruptive and unexpected event that threatens to harm the organisation or its stakeholders. DUO has a team of experienced PR practitioners to support our clients in this process.
Crisis can vary from a data breach to a misinterpreted tweet. There is no blueprint for crisis resolution and as such, we treat each incident with careful precision, weighing up the risks and considerations for all parties concerned.
We take a proactive approach with trained spokespeople to remove the opportunity for media speculation. It’s never comfortable or easy and as such, we offer this service to retainer clients only.
We will work with our clients to prepare the following documents to ensure that all the necessary information is immediately available:
- Crisis communication plan
- Crisis communication team (who should manage the crisis)
- Letters to staff and shareholders
- Media announcements and interviews with relevant media
- Possible Q&A’s
- Policy documentation on: Handling the media
Internal Communication
At DUO, every audience matters and strategies are tailored to get the most impact. The team assists clients to develop and strengthen relationships across organisational boundaries through effective internal branding and staff communication.
Our services assist businesses in:
- Creating an internal brand aligned to your external brand and business strategy
- Internal brand ambassadorship campaigns to drive motivation, loyalty and productivity
- What to prioritise on a small budget
- How to measure the impact of your investment and who to hold accountable at critical milestones
- What critical elements are required to elevate your internal brand effectively
- What tools, platforms and messaging to use to drive engagement and any changes your business may be experiencing
- Reporting to the Board and shareholders to ensure they understand the value of your investment
Personal Profiling
You probably know the masterminds behind Apple, Microsoft and Facebook, but do people in your industry know the brains behind your company?
Personal profiling creates presence and visibility on client competencies, successes and vision for the brand and/ or organisation. DUO has over 15 years’ experience in personal profiling for our customers and understands how to boost the presence and visibility of an organisation’s executives. DUO assists executives in:
- Finding key industry analysts to engage with
- Identifying and connecting with influential journalists within the tech industry
- Creating opportunities for executives to be published in prominent publications
Speaker Opportunities
DUO strategically identifies speaker opportunities at leading industry events in order to provide clients with a platform and opportunity to engage with, and influence audiences beyond their current base. Participating at events not only elevates brand awareness, but helps profile the business, and its key employees as subject-matter experts in their field. This is done through:
- Identifying the themes and events that best match the client’s focus and business strategy
- Crafting speaker motivations that get submitted to the event organisers
- Once secured, creating briefing documents and/or assisting clients with speaker notes in preparation for the opportunity
PR Events
We have introduced a PR events bundle for retainer clients to ensure that their events gain maximum media exposure. The service will extend clients’ PR event editorial beyond their existing retainer and includes a comprehensive list of input/ output deliverables to ensure pre- and post-event awareness and brand recognition.
The services in the bundle include the following:
- Writing and placement of a pre- and post-event press release
- Inviting media and securing interviews on the day of the event
- Creating and posting social media content to promote the event and drive interest (before, during and after)
- Distributing photos and captions to media
- Driving post-event social media engagement
Media Training
Our media training programme is designed to equip spokespeople with the necessary know-how to hone messages and handle even the trickiest interviewer. The primary objective of the workshop is to prepare your company spokespeople to face the media and help create a messaging blueprint that becomes a point of reference for future engagement with the press.
The agenda for the four-hour media training includes:
- Introduction to the media
- Engaging the media
- Dealing with crises
- The changing media landscape
- The risks of AI in PR
- Social media
- Roleplay (to test your knowledge)
The workshop is facilitated by a DUO team member and a journalist, who have extensive knowledge of working with and in the media.
Reputation Management
A business’ reputation is something that can make or break an organisation. A bad review or an angry social media blast can be detrimental to your business. The reputation of a business is real and the impact can quickly be felt. We help our clients protect their reputation and speedily resolve issues as unexpected challenges arise.
We assist businesses to: Identify business reputational goals; Examine the current reality of their business’ reputation; Analyse areas in the business that need to be addressed from a reputation perspective; Develop a tactical plan on how to deal with these issues; and Monitor and measure online, print and broadcast content.
We have worked with incredible clients, including:
Read our customer success case studies
Be inspired by the successes we have helped our tech clients achieve.
October 3, 2024
Using integrated B2B and B2C PR to elevate Armata’s cybersecurity expertise and credibility
September 10, 2024
Strengthening brand credibility and driving lead generation for Telviva through PR and digital marketing
August 27, 2024
Amplifying Vox’s brand awareness with a targeted content strategy and media engagement approach
Enquiry Form
DUO is a specialist agency that works with technology companies looking to elevate their brand in South Africa and Sub-Saharan Africa.
Are you looking to build your organisation’s presence across traditional media and digital platforms, establish your company and its people as industry and domain experts, and ultimately drive web traffic and potential leads?
Contact us today.