Six simple steps to good SEO

SEO, PR, public relations, marketing, digital marketing, PR, tech specialists, PR for tech companies

  Search engine optimisation (SEO) is a buzzword that is often spoken about in the world of digital marketing and communications. However, not many people understand exactly what it means and how integral it is that PR agencies work together with SEO experts to maximise return on investment for clients. SEO is the practice of […]

Industry 4.0 is the nucleus that connects a host of integrated PR and marketing possibilities

PR, public relations, marketing, digital marketing, PR, tech specialists, PR for tech companies

The phenomenon, referred to as the Fourth Industrial Revolution (Industry 4.0), is a technological evolution which describes the combination of major innovations in digital technology. These include new marketing models, cloud computing, the Internet of Things, data capture and analytics as well as mobile devices. In South Africa, 16.1 million people have smartphones; that number […]

SEO – A search engine’s way of telling us to communicate better

SEO means good communication

First emerging as something resembling gibberish for most, SEO is now on the lips of every marketer and PR manager, as well as every large enterprise executive and entrepreneur. But while the acronym is frequently thrown about in conversation, understanding how SEO can impact a business’s PR, marketing and communications activities – and even its […]

A digital campaign is about orchestration, not just integration

Interrogate and tweak but stay true to the idea

It’s not as if this was our first foray into digital marketing for one of our clients, but the magnitude of what was required, and incentives to drive sales, not just sentiment, meant we needed to conceptualise a campaign that would make magic. But it was in those early pre-campaign days, that some of our biggest […]

Why your PR agency should be doing your SEO

Why your PR agency should be doing your SEO

Both SEO and PR need to obtain earned media, both are built on the backbone of relevant, newsworthy content. Both are evolving into content-orientated practices. SEO professionals are finding themselves creating content and reaching out to online influencers, like popular bloggers or community sites, and those PR people worth their salt are scouring Google Trends […]