The WEF recently shared a view on opportunities in Africa, indicating that AI and other cutting-edge technologies like IoT and big data are quickly changing, with the potential to inject roughly $1.5 trillion into Africa’s economy by 2030. Concurrently, the consumer electronics industry in South Africa is projected to grow to over 28 million USD by 2030 according to research from Horizon Grand View.
As a full-service, medium-sized public relations and digital marketing agency for technology companies in Africa, DUO Marketing + Communications has been strategically charting its own path within this growing sector.
The opportunities for technology innovators to thrive in this region are ample, but the challenges with infrastructure, fluctuating exchange rates, maintaining competitive pricing and adapting to new technologies remain.
The rise of cybercrime – online scams in particular – provides limited solace to consumers expecting high-value, quality products and services that are affordable and reliable. Data security remains a top priority, especially in fintech and e-commerce sectors.
What consumers want from tech brands is to know that the services they use and the personalised messaging they receive, was generated using data they knowingly shared. They want reassurance that anyone providing products and (especially) financial services are registered and credible. And they will do the research online – whether they see it on a credible news site, read testimonials or reviews on social media, find case studies on Google or hear about it at an event.
This is precisely where DUO Marketing + Communications’ proven PR and digital marketing expertise becomes invaluable, helping tech brands generate positive awareness and build essential credibility.
At DUO, we do not make assumptions about your business, target audience, or industry impact; instead, we work collaboratively with your marketing and tech industry experts. We understand that any sound marketing plan requires a tailored communications strategy aligned to business goals, focused on delivering tangible results and valuable content to the target audience. And as AI tools become more prevalent, DUO maintains authenticity and credibility by blending AI with human expertise, recognising that communications and marketing are fundamentally data-led, human-driven industries requiring emotional intelligence, creativity, and relationship-building.
Our senior specialists in Consumer Tech can help you tailor your PR and digital marketing strategies and campaigns to reach your audience on relevant media, social and industry platforms and deliver data-led results that translate into commercial value for your business.
Ready to elevate your tech brand? Contact DUO Marketing + Communications today.
