You need PR more than ever during uncertain and challenging economic times 2018 has certainly been an exhilarating roller coaster ride for South Africans so far. A new President, a cabinet reshuffle, stronger (but still uncertain) currency all point to… Read More
Search engine optimisation (SEO) is a buzzword that is often spoken about in the world of digital marketing and communications. However, not many people understand exactly what it means and how integral it is that PR agencies work together with… Read More
The popularity of social media platforms to market goods and services for businesses has made the term ‘influencer’ one of the latest buzzwords in the marketing sphere. In 2018, influencer marketing remains an approach for businesses looking to expand their… Read More
Before opening your mouth to speak to the media or dashing off an email or tweet that might find its way into a newsroom, it’s worth considering what the legal ramifications of your words might be. Once they’re broadcast, printed… Read More
With business-to-business technology brands increasingly recognising the valuable role that social media can play within their broader marketing and communication mix, the focus falls on who they want to reach, and which platforms to use. Twitter has over 330 million… Read More
LinkedIn is a social media platform that offers a plethora of options for businesses. As the largest community of business professionals in the world, LinkedIn users consume a wide range of content that assists in building professional relationships, raising awareness… Read More
Facebook has for many been a platform we use in our private capacity to stay in touch with family and friends. As with all things digital, it continues to evolve and for many it is still regarded as the easiest… Read More
According to Hootsuite statistics, there are over 800 million active monthly Instagram users, 80% of users follow a business on the platform, and 75% of users take action after visiting a post. This emphasises the power Instagram is capable of… Read More
DUO recently attended a webinar hosted by Leigh Andrews, editor-in-chief of BizCommunity’s Marketing and Media. The webinar was aimed at mastering the art of writing press releases and provided helpful tips and insights. Andrews said that 2018 needs to be… Read More
Last year, 2017, was a year of uncertainty, turmoil and change in South Africa. The country was plagued with cabinet reshuffles, a weakened economy, a divided nation and government, racial tension, allegations of state capture; all of which resulted in… Read More