By Judith Middleton, Head of Advisory Services at DUO Marketing + Communications Video has become an important part of any marketing and communications strategy (although it’s unlikely ever to displace text entirely, whatever Facebook wanted us to believe). But it… Read More
Being a specialist technology agency, we regularly come across examples of how organisations from a variety of industries are changing as a result of digital disruption, and it becomes increasingly apparent that similar changes are underway in the broader marketing… Read More
In 2018, we noticed a shift in the way technology companies are communicating within the industry, with many being open to connecting more, opening links to webinars and allowing external stakeholders to listen in. This has allowed us to give… Read More
In a consumer-led economy, building (and maintaining reputation), creating brand presence and earning trust, are critical in sustaining a business through times of instability and uncertainty. Make your marketing investment count by partnering with an agency that can help align… Read More
As businesses change, so professions have to adapt to remain current. PR is not immune to change and the profession is currently going through a transformation to find its new iteration in the digital world of communications. Our clients’ stories… Read More
Bridging the gap between your business strategy and brand elevation efforts, DUO looks to bring true value to your business, with results to show irrefutable return on your investment. DUO’s experience in technology coupled with our highly-skilled team means that… Read More
You need PR more than ever during uncertain and challenging economic times 2018 has certainly been an exhilarating roller coaster ride for South Africans so far. A new President, a cabinet reshuffle, stronger (but still uncertain) currency all point to… Read More
Search engine optimisation (SEO) is a buzzword that is often spoken about in the world of digital marketing and communications. However, not many people understand exactly what it means and how integral it is that PR agencies work together with… Read More
The popularity of social media platforms to market goods and services for businesses has made the term ‘influencer’ one of the latest buzzwords in the marketing sphere. In 2018, influencer marketing remains an approach for businesses looking to expand their… Read More
Before opening your mouth to speak to the media or dashing off an email or tweet that might find its way into a newsroom, it’s worth considering what the legal ramifications of your words might be. Once they’re broadcast, printed… Read More