Over the past 20 years, the Vox brand has grown, evolved and adapted to market needs. The ongoing partnership with Vox over the years ensured DUO was also adapting their PR strategy to the business changes and changing media landscape. The long-standing partnership has been built on trust, shared goals and a commitment to telling Vox’s story in a way that resonates with its target audience in the enterprise and consumer markets.
DUO is more than just a PR partner for Vox, but an extension of the marketing team, evolving alongside each other, adapting strategies to meet industry shifts and celebrating a long-term partnership built on trust and deep knowledge.
Strategy
During the current year in review, DUO and Vox set key objectives and goals, paving the way for an impactful PR strategy that would sustain current brand awareness and significantly amplify media coverage, educate the market on Vox’s solutions, and position its executives as credible thought leaders and subject matter experts in the industry. This was done through:
- Drafting thought leadership content to position executives as industry experts
- Drafting media releases to educate the target audience about the different solutions Vox offers
- Positioning and growing the Vox spokespeople pool through media training
- Securing positive media coverage for brand visibility, credibility and trust
The Results between July 2024 and June 2025:
- 24 content articles drafted to position key spokespeople and communicate Vox’s core messages, including thought leadership content, media releases and case studies
- 164 published media articles secured — a significant increase from 89 the previous year. Consistent presence across respected publications, including IOL, Business Report, BusinessLive, ITNews Africa, Speedinet, ITOnline, ITWeb, and Brainstorm Magazine
- 8 media interviews secured with top-tier platforms including Moneyweb, Channel Africa, SMILE FM, and YOUFM – up from 5 the previous year
- 10 media features sourced, secured and published, strengthening Vox’s presence in relevant industry publications, such as MyBroadband and Brainstorm Magazine – up from 3 the previous year
These results highlight how partnerships with a strategic focus can create a positive brand image.
“Thank you for such a creative and collaborative year – one that speaks for itself in its success. It’s been such a pleasure working with everyone, and I’m looking forward to what we’ll achieve together in the year ahead with the new campaigns. Thanks for always going above and beyond for the Vox Brand (As always).” Trisha Francey – Marketing Manager at Vox
Together, DUO and Vox have shown that working closely as strategic partners leads to stronger results and lasting success. After 20 years working together, DUO is excited to keep finding new ways to build brand awareness and credibility in their markets.
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