DUO Marketing & Communications provides Telviva with a full-service solution designed to enhance the company’s market presence, drive brand awareness, generate leads, and support sales efforts through strategic PR, content marketing, and digital campaigns.
Key initiatives over the period between March 2024 and February 2025 include Contact Centre as a Service (CCaaS) as the primary focus and Telviva One, the Unified Communications as a Service (UCaaS) platform as the secondary focus. DUO also supported the rebranding of AnD Communications, based in KwaZulu-Natal, to Telviva.
DUO executed a comprehensive marketing and PR strategy for Telviva, which included:
- PR Content Creation and Distribution: Drafting and distributing articles and press releases, such as “Practical tips for customer service during the holiday rush,” “Human-centric leadership goes a long way towards building competitiveness in a skills-scarce economy,” and “Business Communication trends.”.
- Case Study Development: Creating case studies showcasing Telviva’s successful implementations, including Zestlife’s contact centre turnaround, Telviva helping a logistics company cut call costs by 40%, and CT International’s transformed business communication.
- Blog Management: Managing Telviva’s blog with posts like “Empowering employees to bring their personal best to the work day,” Telviva’s Call2Teams launch, and content related to customer experience during the holiday rush.
- Social Media Marketing: Executing paid LinkedIn campaigns to promote Telviva’s content, products, and services, including Telviva One explainer videos, case study promotions, and blog post promotions.
- Website Management: Contributing to website content and updates, with a major priority being a website revamp.
- Media Relations: Actively pitching Telviva stories to media outlets, securing coverage in publications such as TechCentral, ITWeb, and Business Maverick.
- Social Media Management: Managing Telviva’s social media presence, creating and scheduling posts, and running advertising campaigns.
- Awards and Events: Supporting Telviva’s participation in industry awards and events, including the CCMG Awards and Contact Center World awards.
- Webinars: Assisting with webinar planning and promotion, including a webinar on revolutionising customer engagement with AI.
- Design: Facilitating the design elements across the website, social media, blogs and infographics. Our team also put together carousel adverts for marketing case studies on LinkedIn.
Results:
- Website Performance: Using a variety of tactics to drive users from multiple channels, coupled with a solid engagement rate throughout the year.
- Social Media Marketing: On LinkedIn, achieved significant growth in impressions, reach, and engagement, contributing to new followers and brand visibility through the increased use of rich media, including photos and videos. There was a 24% growth in LinkedIn followers from among high-value audiences.
- Media Coverage: Secured over 100 published articles in key industry publications, enhancing Telviva’s reputation and reach. This marks the third consecutive year with an increase in coverage.
- Content Engagement: creation of 12 thought leadership articles, 3 case studies, 9 media features and 12 blogs to maintain media visibility and provide content to drive SEO and social media.
- Advertorials: Carried out on TechCentral, IT Web, Daily Maverick, and Financial Mail in order to broaden reach among relevant audiences and drive referral website traffic through Calls to Action.
- Advertising: Successful Business 24 social display campaign to extend the reach of priority LinkedIn content.
- Videos: Close to 20 short and long-form videos created to support market awareness of the company and its thought leaders
- Podcasts: Editorial podcast interview on TechCentral on The Story of Telviva.
- Webinars hosted: 2 webinars hosted with between 150-200 attendees. The webinars were promoted through social media, email newsletters, and advertising on third-party news platforms.
- Awards: Telviva won “Best Contact Centre platform” award at CEM Africa.
“Working with DUO Marketing has been a fundamental shift for Telviva’s marketing efforts. We highly recommend them to any business looking for an excellent outsourced marketing team,” says Clara Wicht, Head of Product and Marketing at Telviva.
If you’d like to chat with a partner who can help differentiate your technology brand to your target market, drive traffic to your owned platforms, and potentially generate leads, contact us today.
