Objectives
To promote QlikView South Africa and feed international releases into the local media.
Result
DUO Marketing and Communications has worked with QlikView SA to ensure that international pieces receive local coverage, liaising with the international press team throughout the year. One of the pieces we wrote for the local market, entitled “Business Lessons Learnt from the Zebra and the Giraffe” received not only extensive media coverage, but was also sent to global spokespeople to adapt and distribute in international markets.
Highlights
The company has had excellent results in print media, as well as online, with its target audience. They were featured on sites and in publications such as ITWeb, Iweek, Business Day and Silicon Cape, where DUO runs a successful blog for local spokesperson Davide Hanan.
