Using PR to build broad brand awareness for Mukuru

Mukuru annual review

Mukuru, a leading money transfer and remittance services provider, approached DUO to help elevate the brand and its offerings in South Africa to relevant high-value audiences, and to establish the company’s position as the thought-leaders in money transfer solutions.

Challenge

Mukuru was looking to educate the market on the company’s products, differentiate from competitors, position itself as a fintech employer of choice and even attract new partners to help expand the reach of its products and solutions.

The company wanted to build its brand locally among banks, retailers, regulators and other vertical markets, and to become synonymous with money transfers and financial products for foreign nationals living in South Africa.

Solution

DUO recommended that a public relations retainer be used in order to achieve the objectives, with high value content being used to drive media coverage in business, technology and finance publications. Given the nature of the company, Pan-African media were also targeted to reach a wider audience.

Mukuru 12 month PR review

Results

DUO secured 145 pieces of coverage over the 12 month period, appearing primarily in Business media, followed by technology, general news and finance. The content cumulatively reached over 17.6 million, generating a 4.1x return on investment (ROI) into Public Relations.

Mukuru pr results

Highlights

The key highlight for the past year include securing an average of 12 published articles a month, five key media interviews in Cape Argus (print), CNBC Africa (TV), Intelligent CIO Africa (Digital front cover) and SABC Network (TV), and Business Report (Print and digital).

In addition, while the PR retainer only included Africa, DUO demonstrated the value of broader African media results by successfully pushing for media placement in Nigerian News, Zimbabwe Daily, African Review and others.

Mukuru tech coverage highlightsMukuru business and finance highlights

You have a story to tell. Let’s make it engaging and persuasive as we bring it to life.

We have a deep understanding of the Tech and Telecoms landscape and offer a wide array of services to position our clients effectively in the media and across all relevant digital platforms.

So, partner with a specialist PR and Digital Agency that understands your business, industry and customers.

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