The establishment of digital platforms as mainstream communications mediums has had a major impact on the way in which organisations engage with the public. Digital advertising, apart from just being used to increase awareness about company announcements, new products or… Read More
The establishment of digital and social platforms as mainstream communications platforms have had huge ramifications for traditional media. In the digital age, a partnership approach between agencies and their corporate clients are vital to ensure that highly relevant messaging is… Read More
Being a specialist technology agency, we regularly come across examples of how organisations from a variety of industries are changing as a result of digital disruption, and it becomes increasingly apparent that similar changes are underway in the broader marketing… Read More
Last year, 2017, was a year of uncertainty, turmoil and change in South Africa. The country was plagued with cabinet reshuffles, a weakened economy, a divided nation and government, racial tension, allegations of state capture; all of which resulted in… Read More
The phenomenon, referred to as the Fourth Industrial Revolution (Industry 4.0), is a technological evolution which describes the combination of major innovations in digital technology. These include new marketing models, cloud computing, the Internet of Things, data capture and analytics… Read More
The term ‘smart cities’ is a buzzword being used within governments, the private sector and among academics, and describes new digital technology being used to improve old practices and policies in urban areas around the world. According to technology… Read More
These are the words of Uche Ofodile, a senior business leader based in the Democratic Republic of Congo (DRC) with extensive expertise in building businesses in emerging markets, from a recent interview on ‘Forward Leadership’ and her passion to see… Read More
“Never before has technology been a more powerful enabler for our continent, and we are excited, through our partnership with AfricaCom, to engage with, and learn from some of the greatest minds in our industry. We remain relentless supporters of… Read More
The likes of TechCrunch get all excited about the likes of Jumia and Konga, essentially Amazon clones, while every so often a new startup is touted as the “Facebook for Africa”. But as we head into spring, it’s time to… Read More
In a previous blog, I provided three tips to ensure your communication objectives are aligned with your business vision. This served as a checklist to support your communications team, enabling you to focus on business strategy and new product enhancements.… Read More