Digital disruption in the Public Relations and communications landscape means that brands and their agencies now need to work closer together than ever, in order to identify new storytelling opportunities, publishing platforms, and harness data analytics to continually refine how and where they place their messaging.
Being a specialist technology agency, we regularly come across examples of how organisations from a variety of industries are changing as a result of digital disruption, and it becomes increasingly apparent that similar changes are underway in the broader marketing… Read More
Last year, 2017, was a year of uncertainty, turmoil and change in South Africa. The country was plagued with cabinet reshuffles, a weakened economy, a divided nation and government, racial tension, allegations of state capture; all of which resulted in… Read More
The phenomenon, referred to as the Fourth Industrial Revolution (Industry 4.0), is a technological evolution which describes the combination of major innovations in digital technology. These include new marketing models, cloud computing, the Internet of Things, data capture and analytics… Read More
The term ‘smart cities’ is a buzzword being used within governments, the private sector and among academics, and describes new digital technology being used to improve old practices and policies in urban areas around the world. According to technology… Read More
These are the words of Uche Ofodile, a senior business leader based in the Democratic Republic of Congo (DRC) with extensive expertise in building businesses in emerging markets, from a recent interview on ‘Forward Leadership’ and her passion to see… Read More
“Never before has technology been a more powerful enabler for our continent, and we are excited, through our partnership with AfricaCom, to engage with, and learn from some of the greatest minds in our industry. We remain relentless supporters of… Read More
The likes of TechCrunch get all excited about the likes of Jumia and Konga, essentially Amazon clones, while every so often a new startup is touted as the “Facebook for Africa”. But as we head into spring, it’s time to… Read More
In a previous blog, I provided three tips to ensure your communication objectives are aligned with your business vision. This served as a checklist to support your communications team, enabling you to focus on business strategy and new product enhancements.… Read More
Anyone that has tried to hire a software developer in Africa knows it can be a tall task, with quality not guaranteed and, if it is, costing a lot. But there are various movements afoot to tackle this problem, with… Read More
Compare Africa Group is a leading online service and product comparison platform, providing consumers with an easy-to-use interface in order to find the most affordable deals. DUO’s objective is to position the company’s executives as thought leaders to support… Read More