MAKE IT MATTER

The Myth of 'More'

AI disruption. Endless formats. Tighter timelines. The pressure to do more is relentless. But more activity doesn’t guarantee more impact. It just reates more noise.

Is your PR and digital marketing budget funding activity or driving tangible results?

Our Point of View

The online market is saturated with AI disruption, feature creep, and endless digital formats. Doing more isn’t the goal. Doing what matters is. At DUO, we challenge an industry prone to overcomplication, promising to strip away the noise and create work that truly resonates – with your customers, your growth, and your bottom line. This is our point of view, and it’s how we cut through the clutter to move the needle in Africa’s tech industry.

We don’t do vanity metrics. We don’t chase fleeting likes or inflated numbers. Instead, we deliver ROI-driven strategies, aligning every effort with your unique business needs and measurable results that drive tangible business growth for tech brands.

We don’t do ‘make it go viral’. We reject the hype and fleeting trends. Our focus is on crafting compelling, humanised storytelling that builds trust and credibility through strategic media and digital campaigns, ensuring your message lands with lasting impact.

We don’t do decks with 98 slides. You won’t find us overcomplicating or wasting your time. We work with senior experts, offering restraint, clarity, and perspective to deliver impactful outcomes. Our teams are structured to apply the best skills to every role and client, making us trusted strategic advisors, not just an implementation partner.

We don’t do work that doesn’t make an impact. Every action we take is rooted in a clear strategy, developed after deeply understanding your business. We build integrated strategies that seamlessly combine owned, earned, paid, and shared media to maximise impact and deliver the best results. We guide you on best practices, ensuring your marketing investment consistently drives significant value.

We partner collaboratively to build brands that endure and perform.

We make it matter.

MAKE IT MATTER SCORECARD

Before you spend next year’s budget, make sure you make it matter. Use our proven diagnostic tool to assess your PR to-lead-gen journey. Identify what to cut, fix, and amplify for maximum ROI.

Proof, Not Promises

Our relationship has grown and allowed us to explore more ideas and options for how we can combine marketing efforts instead of looking at things as being done by 2 separate entities.

Sandile Mntambo

Marketing Manager

We’ve worked with DUO on a wide range of comms channels from PR, crisis comms and digital advertising and we’ve found them to be a highly proactive, specialist and skilled team. We’ve seen them as an extension of our team rather than an agency partner and have got incredible value out of working together on projects for SOLA Group.

Ashley Slattery

Marketing Manager

[DUO’s processes are] super detailed and never lacking – they always “overdo” it, which is a huge plus for clients like us. It literally feels like DUO is an extension of our own team.

Valmae Maple

Copywriter

Over the last year, DUO has enabled us to achieve exposure in the South African market to audiences we could never have reached otherwise. Your extensive networks in the tech media industry, your insightful contributions to our articles and thought leadership pieces, your proactive management of our monthly goals and targets, and your wise guidance to us as we embark on our PR journey have all been invaluable.

Wayne Toms

CEO

DUO Marketing has played an instrumental role in shaping and differentiating our brand voice and narrative in the South African market over the past six months. DUO’s strategy and support enabled us, as a new start-up, to not just disrupt but cut through the clutter of a very competitive category.

Lindsay Cowan

CEO & Co-founder

DUO surpassed all goals and raised brand awareness and recognition as Mukuru shifted from being remittance-led to a leading next-generation financial services platform. DUO secured a record 221 pieces of coverage over 12 months through high quality thought leadership content. In addition, securing 45 broadcast interviews, media features and speaker slots – and submitting Mukuru for a high-profile award, which we won. All this affirmed Mukuru’s position as a key entity in the fintech industry

Andy Jury

CEO

Working with Duo Marketing for our media training was a game-changer. They guided us through realistic scenarios, such as crisis management, emphasising the importance of measured responses. For team members new to media interactions, the session was engaging and built confidence. Team members shared their experiences, saw glimpses of how thought leadership is developed, and now understand the value of Duo’s expertise. We feel reassured that our PR activities are in capable hands, making Duo an invaluable partner.

Sandile Mntambo

Marketing Manager

The fact that the Vox DUO relationship spans almost two decades signifies how working with Duo has been a game changer for the Vox brand. The team has a very clear understanding of the company culture and its needs, as well as an excellent understanding of the ICT industry. Their commitment to excellence, accountability and responsibility aligns perfectly with the Vox values and it’s the perfect recipe for a mutually successful and respectful relationship.

Diana Prenner

Marketing Manager: PR, Events and Sponsorships

DUO’s deep understanding of the technology sector, media relations and professional approach to communications has brought our impact and success stories to the forefront with our target audience, supporting redAcademy in sharing a new way for youth to enter skilled careers in tech. It is wonderful to partner with an organisation that understands our vision and values so deeply, the DUO team are a true pleasure to work with.

Jessica Hawkey

Managing Director

We were seeking a PR partner that takes the time to understand our company, products, services and culture. DUO went the extra mile to ensure they are always informed and aligned to our fast paced IT industry. They offered training upfront which helped us understand PR processes and the media world in general. Their experience, professionalism and connections in the media have given us the additional exposure in a competitive market we were seeking.

Charlene Smith

Sales Director

Braintree has been working in unison with DUO for a number of years, strategically on the Brand and public relations elements of marketing the business. DUO is a strategic part of the marketing team, the direction, intent and strategic guidance and professional deliverables speaks for itself based on the statistics of the Deeply Rooted Digital Campaign. I look forward to our ongoing engagements and tactical success

Gregor Dreyer

VP Marketing

Through their generation of outstanding media exposure, we managed to raise Armata’s profile as an influential thought leader in the cyber security space in South Africa across the consumer, SMME and enterprise space. Furthermore, we have managed to forge excellent media relationships that have resulted in us being regularly approached to comment on key industry-related issues and as such have had the privilege to be interviewed by high-profile journalists across leading TV, radio and digital news platforms.

Richard Frost

Head of Technology and Innovation

Ready to make your marketing matter?

Let’s move beyond the noise. We’ll help you build a blueprint that connects your brand directly to your bottom line.