In 2017, our company adopted a new corporate development strategy, aiming to expand its global presence and become a global player offering advanced technological solutions to communications service providers looking to address the challenges of the digital economy.
As a part of this new strategy, the company decided to renew its brand, announcing details of its rebranding programme at Mobile World Congress 2018 in Barcelona. Since the beginning of 2018, Nexign has been actively expanding its presence in the global market, creating regional workforces in the Middle East and Africa and in Southeast Asia.
As Africa is one of the target regions for Nexign, we took a decision to launch the regional PR program to increase our brand awareness across the continent. I worked with DUO Marketing + Communications at my previous company, so did not have any doubts about which PR partner we should hire in Africa.
DUO’s writers are excellent storytellers; they know how to ensure a regular and effective pipeline of expert articles for their customers, and how to make each story resonate for the regional market.
What I appreciate most of all in our cooperation with DUO is that it’s not about ‘’agency-client’’ relationship, this is a true partnership. With DUO’s support, we not only introduced Nexign to the local market as a result-oriented innovator with a future-proof product portfolio, we have also achieved extensive coverage in the leading IT media in South Africa, Nigeria, Kenya, and other African countries – this is fantastic for the brand that is still new in the African market.
I look forward to our fruitful cooperation moving forward!