Having founded DUO Marketing + Communications in 2004, Judith Middleton has recently launched the Advisory Services Division at DUO to help Tech companies bridge the gap between marketing investment and return on investment from their spend.
She will lead a team of advisors to provide commercially-orientated consulting to companies wanting advice on best practice, tools and methodologies.
“I really want to make a difference to tech companies who don’t necessarily have all the skills in house but demand excellence from their brand elevation budgets.”
Setting the focus for marketing outputs, supported by depth of experience and proven methodologies, allows for the marketing budget to hit the bullseye commercially. With over 20 years of experience in the tech industry in South Africa, Judith now aims to use her experience to advise on the following:
- What marketing elements to prioritise to support your business objectives effectively
- What to prioritise on a small budget
- How to measure the impact of your investment and who to hold accountable at critical milestones
- What critical elements are required to elevate your brand effectively
- What tools, platforms and messaging to use to truly differentiate from your competitors
- Timing; when the best time is to launch a product or solution
- Reporting to the Board and shareholders to ensure they understand the value of your investment
More about Judith Middleton
Judith was formerly the Marketing Director for the Cape Information Technology Initiative (CITI) and member of the founding team that conceptualised and built Cape Town’s first tech incubator, Bandwidth Barn. She subsequently became a Director of CITI and Calling the Cape (now BPeSA) and also a member of the Board of Advisors to the Cape Manufacturing Advisory Committee.
In 2017 she attended a course at Harvard Business School on Scaling Entrepreneurial Ventures alongside 66 other global entrepreneurs. The course took a critical look at common pitfalls from growth to scale. Judith is also a proud mentor to the Global Endeavor Community in South Africa; an advisor to Wyzetalk and an investor in a few budding rockstars.
With our deep understanding of the importance of integrating PR and marketing into your business’s strategy, Judith is available to consult and offer practical, insightful, strategic business advice that she has garnered over 20 years from owning and growing her own successful businesses, mentoring others and investing in a few too.
“It has been my privilege and honour to work with Judith over the last couple of years in her capacity as CEO of DUO, as well as mentor to our Endeavor Global network in Cape Town. During our time together, Judith has donated numerous hours to helping to mentor and guide some of our entrepreneurs while they navigate the challenges of scaling their businesses.Judith’s strong strategic and first-hand experience in the marketing and public relations arena has made her a leader in her field. Her kindness, willingness to share her own experiences and wisdom while listening closely, are all qualities that our entrepreneurs have benefited from. Thank you for your valuable insights and constant willingness to help our entrepreneurs grow and scale their businesses.”
Deanne Friis-Smith, Director, Endeavor
“The founder of DUO has helped accelerate the growth of relevant technology companies for African people and markets. Judith’s professionalism, commercial pragmatism and measurable marketing strategies helps disciplined geeks and investors make money and measurable impact. Intelligent, resourceful and accessible counsel.”
Margaret O’Connor, Adventure Capitalist, The Centre for Disruptive Technologies
Over the last few years, Judith has been part of our advisory mentor-ship board through Endeavor. Her insights, experience and coaching as a marketing and strategic advisor have been indispensable and has without question enabled our 50% plus growth per annum.
Gys Kappers, CEO and Co-Founder of Wyzetalk
Judith is on top of her game. An hour with her and she knows your business like she knows her business. Excellent service.
Cherrel Jacobs, Programme Manager at 118 Contact
Judith is a leader with passion, empathy and drive. She is a realist who focuses on causing the results necessary for success. She has displayed great courage and commitment to create her own business and brand, and to expand it in the way that she has. Nothing teaches as well as life experiences, but in addition to earning these stripes, Judith has taken on her own transformation and development by inviting great teachers and mentors to assist her on her journey.
She has a deep level of insight into the world of entrepreneurship, leadership and business performance; she is ideally placed now to be able to pass on all that she has learnt.
Tony Dallas, Former head of Landmark SA now International Management Consultant
For more information, please fill in your contact details for Judith to get in touch with you