Business to business technology companies looking to develop a new website, or overhaul an existing one, need to take a holistic approach. A well-crafted website not only provides an online shopfront, but also a platform to amplify broader public relations and marketing messaging, and businesses should work in partnership with technical, design and content specialists to ensure this is done clearly and effectively.
DUO achieves this by conducting a preliminary audit of your current website and identifies any issues, which are followed by recommendations to improve your digital marketing and SEO impact. From there, we run your website through a series of online assessment tools show where the site is compliant, and where there are potential issues regarding:
- Comprehensive SEO audit
- Messaging and content
- Imagery and video
- Site size and performance
- Social media integration and sharing
Lastly, the modern website is not meant to be static, as today’s search engines place much importance on how often new content is posted to your website – and this goes beyond just ensuring that company, product and solution pages are up to date. We can help create a variety of content forms for your business, including multimedia, to ensure your website keeps ticking over.