Required – digital content makers with insight

The PR industry is in a state of flux thanks to the disruptive influence of the digital communications landscape. The relevance of media relationship skills is on the decline, especially in overseas markets.   Locally, we’re finding that the consultancy environment still requires PR professionals who are exceptionally strong in media and influencer relations, but […]

Digital campaigns can impact the bottom line

  Our aim is to create awareness of our clients, their products and services, and to position them as thought-leaders with strong opinions so that their current and future customers have no choice but to sit up and take notice of them. All our online communication tactics have one common purpose – to create meaningful […]

Taking a ‘partnership approach’ to pricing models

By Judith Middleton, CEO  We work in a highly competitive, knowledge-based industry that is not only constantly evolving in terms of the relevant tools and platforms, but also with regards to the metrics for success. As a result, service providers have to constantly evolve and adapt their approach, in order to develop sound and sustainable […]

What’ll make you fall head over heels for the right PR agency?

You only need to have selected the wrong agency once to know how painful the break up can be when it doesn’t work out. But when you find The One, everything falls into place. You just ‘get’ each other, it becomes an effortless partnership, and you feel confident that you are in safe hands. I […]

Rubric language services

Rubric Inc is a global Language Service Provider (LSP) that helps companies speak directly to the hearts of their customers in 128 languages. Working with companies from Cape Town to Cairo, it delivers high quality translation and localisation services to businesses in the high technology, software, manufacturing, tourism, marketing and media publishing industries. The language […]

Why your PR agency should be doing your SEO

Both SEO and PR need to obtain earned media, both are built on the backbone of relevant, newsworthy content. Both are evolving into content-orientated practices. SEO professionals are finding themselves creating content and reaching out to online influencers, like popular bloggers or community sites, and those PR people worth their salt are scouring Google Trends […]