Dear stranger on LinkedIn…

  For the most part, these requests have been made by complete strangers, people who don’t even work in the same industry as me, and who, under any normal circumstance, would have no reason to walk up to me at a networking event, and introduce themselves. And I know, that we don’t always connect with […]

A digital campaign is about orchestration, not just integration

It’s not as if this was our first foray into digital marketing for one of our clients, but the magnitude of what was required, and incentives to drive sales, not just sentiment, meant we needed to conceptualise a campaign that would make magic. But it was in those early pre-campaign days, that some of our biggest […]

The death of the call centre as we know it

“The main difference between a call centre and a contact centre is that while a call centre is focused on incoming and outgoing voice calls, a contact centre is able to manage customers with both voice calls and data applications like e-mail, Web-based chat/instant messaging, and in some cases will include the capability to share […]