Building brand credibility with B2B and B2C tech audiences in a digital era
Building brand credibility with B2B and B2C communications means understanding the differences and synergies between the two, especially in an evolving technology landscape. Globally, we have witnessed the adoption of digital technologies transform industries from financial services to fintech, marketing to martech, healthcare to health tech, automotive to mobility and retail to e-commerce. Similarly, the […]
The rise of B2B influencers on LinkedIn
Although most of us know influencers from a consumer perspective, thanks to TikTok and Instagram for example, we are now seeing the rise of LinkedIn B2B influencers. More and more companies discover that experts in their industry can help them sell to other companies. And at the same time, a lot of B2B companies have […]
The importance of consistency and tracking in lead generation
With business suffering from the effects of South Africa’s unstable economy, decision makers are looking closely at the measurable return on investment shown by their public relations (PR) efforts. As a result, lead generation has become the catchphrase for business-to-business (B2B) companies looking to see more bang for their budget buck. One of the biggest […]
Partnerships are Pivotal
¨Just one great partnership with the right person can have an incredible impact on your business success¨ – Janine Ogg & Jo Foster It is this philosophy that underpins the successful implementation of broad based black economic empowerment (B-BBEE), for both businesses and organisations like Sparrow FET College. But for many businesses, the changing B-BBEE […]
Evolution: It’s a matter of relationships and value
Relationships matter in public relations (PR) and having retained a client for over ten years is no mean feat! Over a decade ago, we were approached by Vox (formerly known as DataPro) with the brief of launching a PR campaign to differentiate their brand from the crowded Internet service provider (ISP) space. Since then, […]
The PR value conundrum – what does value look like?
Value can mean many things and it is often difficult to measure the value of a service. However, when it comes to our PR and digital services offering, we have a very clear understanding of what value looks like from a delivery and business impact perspective. From time to time, when prospective clients enquire about […]
Industry 4.0 is the nucleus that connects a host of integrated PR and marketing possibilities
The phenomenon, referred to as the Fourth Industrial Revolution (Industry 4.0), is a technological evolution which describes the combination of major innovations in digital technology. These include new marketing models, cloud computing, the Internet of Things, data capture and analytics as well as mobile devices. In South Africa, 16.1 million people have smartphones; that number […]
PR’s Place
Public relations is often left out of the marketing mix by many agencies, often considered as a standalone service. Perhaps this is somewhat true for some industry sectors, like fast-moving consumer goods (FMCG), which has seen the rise of various brand building and marketing techniques designed to get consumers to buy, buy, buy! For sectors like […]
My PR Account Manager toolbox
At DUO Marketing + Communications, we look for very specific skills when hiring savvy, experienced and passionate PR account managers. These are my top three PR toolbox items to ensure consistent rockstar status as an account manager. To note upfront, it’s impossible to maintain a 100% momentum, so I aim for 75% awesomeness and 25% […]
Digital campaigns can impact the bottom line
Our aim is to create awareness of our clients, their products and services, and to position them as thought-leaders with strong opinions so that their current and future customers have no choice but to sit up and take notice of them. All our online communication tactics have one common purpose – to create meaningful […]