Training the developers of Africa’s future

Anyone that has tried to hire a software developer in Africa knows it can be a tall task, with quality not guaranteed and, if it is, costing a lot. But there are various movements afoot to tackle this problem, with Google recently launching an initiative to train one million African developers, and the likes of […]

A digital campaign is about orchestration, not just integration

It’s not as if this was our first foray into digital marketing for one of our clients, but the magnitude of what was required, and incentives to drive sales, not just sentiment, meant we needed to conceptualise a campaign that would make magic. But it was in those early pre-campaign days, that some of our biggest […]