Founding DUO, tech trends, and the future of PR and Digital Marketing: a chat with the CEO
Can you share the founding story of your company and what motivated you to focus specifically on the tech sector? Back in 2000, after a few years in the UK working for a variety of tech PR and advertising agencies, I was fortunate to secure the position as Marketing Director of the Cape IT Initiative […]
7 key considerations to building your B2B tech brand across Africa
With many fast-growing economies and a large, aspirant and upwardly mobile youth population, it’s no wonder that global companies are increasingly turning their attention to Africa. The nuances and peculiarities of working across the continent however mean that building brand presence and affinity is far easier said than done, and the best way to tackle […]
Fibre critical to serving the country at its moment of need
Beyond the impact that the lockdown has had on people’s lives, it has highlighted how essential access to reliable, high-speed fibre infrastructure has become for the economy to keep going. It should come as no surprise that the government has identified it as a critical service. Fortunately, many people are still able to work remotely […]
Why partnership is key to successful cross-platform brand elevation
The establishment of digital and social platforms as mainstream communications platforms have had huge ramifications for traditional media. In the digital age, a partnership approach between agencies and their corporate clients are vital to ensure that highly relevant messaging is targeted at the right audiences – and yields results that meet business and commercial objectives. […]
How to write a press release, pitch it and follow up
DUO recently attended a webinar hosted by Leigh Andrews, editor-in-chief of BizCommunity’s Marketing and Media. The webinar was aimed at mastering the art of writing press releases and provided helpful tips and insights. Andrews said that 2018 needs to be the year of working smarter, not harder, to stay afloat. Considering that 2017 failed […]
Unleashing the power of PR: Accountability, measurability and impact are integral
Last year, 2017, was a year of uncertainty, turmoil and change in South Africa. The country was plagued with cabinet reshuffles, a weakened economy, a divided nation and government, racial tension, allegations of state capture; all of which resulted in the country being downgraded to junk status. At the heart of this chaos lay […]
The importance of consistency and tracking in lead generation
With business suffering from the effects of South Africa’s unstable economy, decision makers are looking closely at the measurable return on investment shown by their public relations (PR) efforts. As a result, lead generation has become the catchphrase for business-to-business (B2B) companies looking to see more bang for their budget buck. One of the biggest […]
Evolution: It’s a matter of relationships and value
Relationships matter in public relations (PR) and having retained a client for over ten years is no mean feat! Over a decade ago, we were approached by Vox (formerly known as DataPro) with the brief of launching a PR campaign to differentiate their brand from the crowded Internet service provider (ISP) space. Since then, […]
Industry 4.0 is the nucleus that connects a host of integrated PR and marketing possibilities
The phenomenon, referred to as the Fourth Industrial Revolution (Industry 4.0), is a technological evolution which describes the combination of major innovations in digital technology. These include new marketing models, cloud computing, the Internet of Things, data capture and analytics as well as mobile devices. In South Africa, 16.1 million people have smartphones; that number […]
Honest and clear communication to drive the development of smart cities
The term ‘smart cities’ is a buzzword being used within governments, the private sector and among academics, and describes new digital technology being used to improve old practices and policies in urban areas around the world. According to technology research firm, IDC, the smart cities concept is “a construct in which to frame […]