Digital transformation: How to avoid being mis(out)placed

The nature of business and work is changing. Digital transformation is crucial for businesses that want to remain relevant, and the same applies to PR professionals. How can PR pros adapt and retrain themselves to remain relevant? Digitalisation is shrinking the value chain of industries, as products and solutions reach end-users faster and on-demand, thanks […]

PR’s Place

Public relations is often left out of the marketing mix by many agencies, often considered as a standalone service. Perhaps this is somewhat true for some industry sectors, like fast-moving consumer goods (FMCG), which has seen the rise of various brand building and marketing techniques designed to get consumers to buy, buy, buy! For sectors like […]